#EarthWindandFireDay: Do you REMEMBAH? It’s the 21st of September! Fans are celebrating the band and their famous hit on the date mentioned in their song September
How brands can jump in: No need for your brand to have an affinity to music or the band, this is just a fun one to jump in on with how you’re celebrating the day with other favorite EWF hits and obvious observations that it’s the 21st of September
James Bond: The search is on for the next James Bond! Producers are pitching actors who they think would be the perfect fit to play 007.
How brands can jump in: Who do you think should be the next Bond? Should it be your brand mascot or does your brand stan a certain actor who you want to see don the tux?
Kevin Bacon: Twitter is playing the famous game “Six Degrees of Separation from Kevin Bacon” to see who can connect themselves to the famous actor.
How brands can jump in: Jump in on the fun with your own separation! Who is your brand connected to who knows him?
“i be like idc…”
What it is: Have you ever tried to manifest yourself into not caring only to face the fact that not only do you care you very much care to the point of obsession? twitter has too. Twitter users are using the format "I be like idc" followed by an action to show how much they do care ranging from anxiety attacks to allusions to the stalker-thriller TV show "You" and beyond.
How brands can jump in: Show how much your brand actually cares about something by following the format and showing off a fan behavior that contradicts how much you don't care.
Examples: 1, 2, 3
Urgency level: Warm! This one is just getting started but since it's more evergreen expect it to have some staying power
DAHMER – Monster: The Jeffrey Dahmer Story (Limited Series), 9/21, Netflix
The Kardashians: Season 2 Premiere, 9/22, Hulu
Abbot Elementary: Season 2 Premiere, 9/22, ABC
The Real Bling Ring: Hollywood Heist, 9/21, Netflix
Don’t Worry Darling: 9/23, Theaters (Finally)
LEGO Star Wars Summer Vacation: 9/23, Disney+
Has the influencer market become over-saturated?
An account of visiting the Mr. Beast burger joint in the American Dream Mall
The Internet Bit that Won’t End: Salt Bae now has 22(!!!) restaurants and everything is expensive
Fashion’s biggest week isn’t NY Fashion week, it’s when Harry Styles is playing The Garden.
Thanks for reading! Today’s issue was created by Shelby Jacobs. Want to subscribe? Reply to this email to get on this list.