#WorldPressFreedomDay: The United Nations General Assembly declared May 3 to be World Press Freedom Day to raise awareness of the importance of freedom of the press.
#RockHall2023: The Rock & Roll Hall of Fame has announced this year's inductees, including names like Link Wray, Kate Bush, Sheryl Crow, and Missy Elliot.
How brands can jump in: If your brand has any association with music/can name drop (be careful tho!!), there could be a way in here. If not, don't force it!
Not How White Men Fight: Texts have surfaced from Fox Host Tucker Carlson that seem to explain why he may have been terminated by the network.
Misusing Alt Text
What it is: In this trend, Twitter users (and brands, unfortunately) are using the alt text field to hide information that is unrelated to the graphic. The CORRECT use of alt text is to describe all imagery that is not represented by text - mainly for those with visual impairment who rely on these tools to help them consume content like those without disabilities.
What brands can learn: This trend is not only not brand-safe, but nobody should be using this accessibility feature this way. Some brands have pointed out correct ways to use alt text, like Flakes and Specsavers, but the main lesson here should be that your audience is paying attention to the way you're using social tools. For more info about proper use of accessibility tools, visit accessible-social.com.
Examples: 1, 2, 3
Urgency level: Keep this in mind moving forward!
Ed Sheeran: The Sum of It All: 5/3, Disney+
Delete Me: S2: 5/4, Viaplay
Harriet the Spy: S2: 5/5, Apple TV+
Naked and Afraid: Last One Standing: 5/7, Discovery
Jeopardy! Masters: 5/8, ABC
Guardians of the Galaxy Vol 3: 5/5, Theaters
Love Again: 5/5, Theaters
Death's Roulette: 5/5, Paramount+
I am delighted by the man sharing his shower snacking journey with us all.
This is your annual reminder that Whittier, Alaska is a town of ~273 people that (mostly) all live in one 14-story building.
Somebody has clearly never seen Smart House.
Thanks for reading! Today’s issue was created by Ryan Benson and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.