#Rihanna: The singer trends after releasing her first song in SIX years, Lift Me Up. The song is part of the Black Panther: Wakanda Forever soundtrack.
How brands can jump in: Celebrate the song and Rihanna being back by making a reference to the song or the singer's comeback to music. Don't mention her name directly but do allude to it.
Vin Diesel: The Fast and Furious actor trends after a 3D rendering of his face was posted to Twitter. Users have now taken the image and turned it into a meme template.
How brands can jump in: Jump into this trend by creating your own 3D rendering-like image. Perhaps is of yourself or your product. Or if this is too much, jump into the Vin Diesel conversation by commenting on a few of the memes going around.
#NationalFirstRespondersDay: Twitter users are honoring those who put their lives on the line every day to serve their communities.
How brands can jump in: If your brand is connected to this line of work or has a history of supporting this community, jump on this trend by honoring first responders today.
i'm dressing for revenge
What it is: An internet trifecta, users are spinning the latest Taylor Swift lyrics, pairing them with images of their favorite 'revengeful' characters, some from the early and mid-2000s. Most who are joining this trend are doing so in an unserious manner, centering popular characters such as Nathan Fielder in some cases.
How brands can jump in: Are you a brand that creates tension with your audience on social? Consider centering your online persona as the 'revengeful' person in a playful way. Stay away from this trend if your brand is built around positivity as this trend is built on self-deprecation and embodies 'goblin mode'.
Examples: 1, 2, 3
Urgency level: HOT. This is a new trend resulting from new Taylor Swift and as always, is likely here to stay.
New Singles:
"Shirt" - SZA
"Lift Me Up" (From Black Panther: Wakanda Forever) - Rihanna
“DON'T YOU WORRY” - Black Eyed Peas, Shakira, and David Guetta
“Falling For You” - Ashanti
New Albums:
Revolver (Super Deluxe) - The Beatles
Luv 4 Rent - Smino
Marvelous - Yung Gravy
Alpenglow - Trampled By Turtles
Working on My Karma - dvsn
How Gen-Z Voters are shaping politics: The NY Times talked to three 20-something voters on the issues they care about most this midterm season.
The internet is obsessing over how Zanab deserves better than Cole on Love is Blind.
Ryan Coogler wore a moving tribute to Chadwick Boseman for the ‘Wakanda Forever’ premiere.
Chanel, Hermes, and Louis Vuitton are 2022's hottest brands in handbags.
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