#DraftDay: Today is Draft Day in the professional football world. Twitter users are sharing top picks , memes and sharing sports related banter.
How brands can jump in: Brands can jump in on this trend by using some of the jargon related to football and draft day as a whole. If your brand has multiple flavors or variations, you could ask your followers what their "top picks" would be or prompt them to create a "dream team" of their favorite products.
#IceAge: Ice Age is trending because controversial politician Marjorie Taylor Greene mentioned the term during a congressional hearing.
Happy Birthday Lizzo: Today is Grammy and Emmy winner, Lizzo's 35th birthday.
How brands can jump in: Brands can celebrate by wishing her Happy Birthday or making remixed versions of her lyrics to pay homage. Be mindful of actually mentioning her name.
Sludge content as escapism on TikTok
What it is: Sludge videos are typically compiled from two or more unrelated video sources like a popular game such as Subway Surfers and an ASMR clip like a bar of soap being cut, shown together offering viewers split-screen looks at two, and sometimes even three or four, videos at once. These videos have flourished on TikTok and other parts of the internet in recent months due to their lack of reasoning and embrace of absurdism. As two video sources that are wildly popular on their own, showing them together could provide more eyes on content and more engagement opportunity. Read more about this trend here
How brands can jump in: Brands can use this insight to restructure upcoming TikTok videos to test and learn if their audience will react positively. This can be done by combing two scheduled videos into one using a split screen.
Examples: 1, 2, 3
Urgency level: This trend is big right now so jump on it asap, before it could possibly fade to black.
What it is: BeReal may have missed its moment. The number of people who use the app daily has dropped 61 percent from its peak, from about 15 million in October to less than six million in March, according to Apptopia, another analytics firm,” wrote the Times’ Callie Holtermann.
What we can learn: As quickly as our audience attention shifts is as quickly as we should develop as well. When we lose the users interests, we lose valuable members of our community as it is human nature continually want something new.
Netflix's Popular Sci Fi series, Black Mirror officially returns in JUNE!👻
90's babies, get ready! Totally Spies is getting new video game and a tv show reboot 💄🕵️♀️
Rupaul's All Stars Season 8 has been released!✨
A closer look at Sofia Richie's 3 custom beautiful Chanel dresses from her South of France wedding👰♀️🇫🇷
Thanks for reading! Today’s issue was created by Kalifa Washington and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.