#TheMandalorian: The finale of season three drops on Disney+ today.
How brands can jump in: Fans are celebrating, debating, and analyzing the season finale and what it means for the future of the show. As fans discuss the quality of the season overall, beware of entering spoiler conversations if it'll upset your fans.
#OnceAndAlways: The Power Rangers 30th Anniversary Special is now on Netflix.
How brands can jump in: This one is full on nostalgia. Everyone is reliving their childhood in the tweets. If your brand is all in on the 90s or ties heavily to nostalgia drop a reference to the show's iconic characters, villains or reference how you used to feel watching the show.
Draymond: A new development in the controversy of the Golden State Warrior's behavior. He has been suspended without pay for one game for stepping on another players chest.
What brands should know: If your brand is into sports you'll likely see this conversation populating your feed. We don't recommend any sort of engagement as the story continues developing and Twitter users react to the news.
Speech Bubble QRT Time!
What it is: Users are quote retweeting tweets both past and present with an image of a character or themselves with a speech bubble. The vibe is to imply that you are saying the text in the original tweet often to humorous effect.
How brands can jump in: Do you have a mascot or product that you can slap a speech bubble on? This one is open for you. All you have to find is the perfect Tweet to QRT that speaks directly to your brand or speaks to a community truth that your brand emulates. Make sure you vet the profile that you'd be QRTing and get any UGC permissions your brand requires.
Examples: 1, 2, 3
Urgency level: HOT! 🔥 This one picked up steam over the weekend and brands have started to get in on it. Find that perfect QRT now.
Big Beasts: 4/19, Apple TV+
The Diplomat: 4/20, Netflix
Mrs. Davis: 4/20, Peacock
Dead Ringers: 4/21, Prime Video
Dear Mama: 4/21, Hulu
Are You There God? It's Me, Margaret.: 4/19, Theatres
Evil Dead Rise: 4/21, Theatres
Ghosted: 4/21, Apple TV+
Chevalier: 4/21, Theatres
Are you also obsessed with Yellowjackets? Figure out which character you are now 🐝
A psychologist chimes in on whether brain games are a healthy addiction.
Kylie Jenner and Timothee Chalamet are officially dating? The simulation continues to break.
What went wrong with Frank Ocean's Coachella set?
Thanks for reading! Today’s issue was created by Myles Daigneault and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.