#Kansas: The Kansas Jayhawks pull off the biggest comeback in NCAA National Championship history, defeating the North Carolina Tar Heels 72-69 after trailing by 15 points at halftime
How brands can jump in: With March Madness finishing up last night, brands can make one final push to connect with sports fans by offering commentary on last night’s game, brackets, and March Madness as a whole.
#PaulaPatton: A video of actress Paula Patton showing how she cooks fried chicken is going viral, with Twitter users appalled at her lack of seasoning and unusual technique.
What brands can consider: Does your brand take pride in flavor or seasoning? How about a special technique? Jump in by defending your flavor!
#Coachella: Coachella is right around the corner, and people are getting excited about who will be playing (Harry Styles, Meg Thee Stallion, etc.), and who won’t be playing (Kanye West).
How brands can jump in: Who is your brand most excited about in the Coachella 2022 lineup? Do you think your brand should be playing at Coachella? Hop into the conversation and say your piece!
cleantok
What it is: This trend has steadily been on the rise since the start of COVID-19, and is becoming even more popular now during Spring Cleaning season. We see users jumping into CleanTok by showing their favorite deep cleaning hacks, making satisfying cleaning videos, and taking users along as they organize their houses for Spring.
How brands can jump in: There's tons of ways in for brands on CleanTok, especially during Spring Cleaning season. You could create satisfying restocking videos, show off your product's cleaning power, or share unexpected ways that your brand will be Spring Cleaning!
Examples: 1, 2, 3
Urgency level: This trend is on an upward path that will surely last through 2022, but if you want to focus on Spring Cleaning, we recommend you jump in within the next few weeks!
What it is: A 2021 sound from TikTok business entrepreneur @darrylgrayjr is trending this week. TikTok users are using this sound to post their sneaky business hacks and things they’ve discovered can make them a lot of money. Users are also putting a funny spin on this sound by poking at people in pop culture who have secured a bag in an unexpected or weird way.
Why we love it: People are owning and recognizing situations where they might have done funny or shady things to get ahead. It seems like everyone has experienced the allure of the hustle at some point, so it’s a riot to see people flexing their self-awareness and relating to each other’s experiences in the comments. While most posts with this sound are funny, there are a good number of videos that show legitimate ways to make a profit, meaning that there are multiple ways in for your brand.
Elon Musk became Twitter's biggest shareholder this week with a 9.2% stake.
WhatsApp is finally releasing a feature that will let you message people who aren't in your contacts.
Doja Cat's rush from the bathroom to accept her Grammy remains relatable and unexpectedly heartfelt.
Julia Fox's response to interviewers asking about her dating life is going straight onto the mood board for this week.
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