#EarthDay: is TOMORROW! Woo Mother Earth! Twitter users are already sharing the beauties of nature through photos & videos.
How brands can jump in: Show your love & appreciation for our planet with some #EarthDay themed content. Brands can approach this holiday in an educational, informative sense OR just have fun with it. Either way, you can't go wrong.
Alyssa Milano: Alyssa is going viral on Twitter after the platform revoked her blue checkmark having refused to pay Elon's $8 fee. As you guessed, "Pay the $8" is also trending with many sharing their thoughts on the new feature.
How brands can jump in: Proceed with caution brands, this situation is sensitive. If you want to mention checkmarks disappearing, involve key stakeholders for a second set of eyes.
Eid Mubarak: Eid is here! Muslims are celebrating Eid Al Fitr ("festival of the breaking of the fast") following Ramadan that started in March.
How brands can jump in: Wish your followers a Happy Eid if it's clear many of them celebrate. Whether you acknowledge this global holiday or not, it's up to what feels aligned to your brand.
"You Better Not Act Like You're In A Wes Anderson Film"
What it is: All over TikTok people are romanticizing their lives by piecing together videos to emulate a Wes Anderson film using the sound "Obituary" by Alexandre Desplat. It's a way creators have made the mundane moments of life into a beautiful spectacle. "Wesifying" is the way!
How brands can jump in: Brands can easily insert themselves into this trend by seeking to romanticize a normal function connected to their product, service, or industry. Here's an example of McDonald's "Wesifying" lunch that makes this everyday activity suddenly charming. The goal is to get your audience swooning over the day-to-day. Be sure to change up the sound to something brand-safe if you don’t have permission to use this sound!
Examples: 1, 2, 3
Urgency level: Hop on this trend ASAP as more people catch onto this format. The more Wes, the better!
New Singles:
"Double Fantasy" - The Weeknd, Future
"Boat" - Ed Sheeran
"Put It On Da Floor" - Latto
"Alone" - Kim Petras, Nicki Mina
j"Rescued" - Foo Fighters
"Mermaids" - Florence + The Machine
"un x100to" - Bad Bunny, Grupo Frontera
New Albums:
"Drive" - Tiësto
"One Wayne G" - Mac DeMarco
"Wasteland" - Hippo Campus
The 1990s and early 2000s are back. Yup, low-rise jeans, maxi skirts, baguette bags, and Ugg boots are just a handful of the styles resurging thanks to Gen Z
If you've heard of the "Everything Shower" there's now the "Nothing Shower" which focuses on hot water, steam, & the quiet mulling over of your life problems. Yay!
A new interior design trend has risen that combines memories of years past with the charm of contemporary design, known as ~Grandmillennial Aesthetic ~ because hey, our grandmas were definitely onto something with their floral prints & bright pastel colors.
Thanks for reading! Today’s issue was created by Brooke Erlich and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.