Titanic Submarine: the race against time continues to locate and rescue the five people trapped on the Oceangate submarine Titanic exploration. This is everywhere on Twitter and sparking a lot of class/wealth based discourse and memes. Best for brands to steer clear, but keep an eye on the conversation and its direction as it is dominating feeds.
Northern Hemisphere: Today marks Summer Solstice in the Northern Hemisphere - also called the estival solstice or midsummer, this occurs when one of Earth's poles has its maximum tilt toward the Sun. It happens twice yearly, once in each hemisphere. It's commonly referred to as the longest day of the year.
How brands can jump in: Mark the occasion with a reactive tweet, or stick your brand mascot in a flower crown or something! The opportunities are vast here.
Nintendo Direct is a 40 minute online presentation produced by Nintendo, where information regarding the company's upcoming content or franchises is presented, such as information about games and consoles. Today is Nintendo Direct day.
How brands can jump in: Is your brand in the gaming space or is your audience made up of gamers? Hop in and live tweet the event! Just be careful about mentioning Nintendo or any of its properties directly.
I bring a certain ______ vibe
What it is: What began as a template meme (see this post) has transcended its original format and become a text meme. Users are filling in the blanks (or creating their own blanks) to make a funny and relevant sentence for themselves about what kind of vibe they bring to a social situation and how it makes others feel.
How brands can jump in: What banter do your fans create that you could comment on here? Is there a fan opinion that you could tap to create a fourth-wall shattering meme? Commentary about your product that you could represent in this single-sentence meme? Mull it over and swap out some words. You can do it, I know you can!
Examples: 1, 2, 3
Urgency level: This format first popped up in February and has become more evergreen, so you've got time to find your ideal way in.
The Bear: S2: 6/22, Hulu
Swagger: S2: 6/23, Apple TV+
Catching Killers: S2: 6/23, Netflix
Carpool Karaoke: The Series: S6: 6/23, Apple TV+
The Gold: 6/24, Paramount+
The Perfect Find: 6/23, Netflix
King of Clones: 6/23, Netflix
Make Me Believe: 6/23, Netflix
Make Me a Match: 6/24, Hallmark Channel
I'm simply obsessed with the way the step-son of one of the submarine occupants is acting online while his step-dad's fate is unknown.
Smosh was just sold BACK to Ian and Anthony, the original owners and creators of the channel/company!
Hank Green warned us all that after his cancer diagnosis, he may be slow to post online. That is simply... not the case lol
Thanks for reading! Today’s issue was created by Ryan Benson and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.