#WorldBookDay: Twitter users share their love for books today using this hashtag.
How brands can jump in: Does your brand encourage literacy with its followers? Maybe your brand sells books? Either way, use this moment to engage with your audience by asking questions like: âFor #WorldBookDay, what would you call this chapter in your life?â
#BoycottHershey: People are on Twitter expressing their disdain for Hersheyâs Canadaâs Womenâs History Month campaign called Her For She featuring 27-year-old, transwoman Fae Johnstone.
How brands can jump in: When tweeting today, please be sensitive to this current conversation and avoid any language or content that could be misconstrued and offensive. Keep it cute or mute.
Pasta Puffer Coat: Chic and IN
What it is:Â The inescapable farfalle design has become Rachel Antonoffâs best-selling print, and the jacket â which retails for $425 â has sold out three times since it was introduced at the end of 2021. On Nuuly â the clothing rental service owned by Urban Outfitters â the coat has been rented more than 1,000 times.
https://twitter.com/search?q=pasta%20puffer&src=typed_query
How brands can jump in:Â Brands can utilize this trend in a number of ways. You can create a "faux" puffer and place your brand on it just like the pasta noodle has been placed. You can also share other fashion and food-related content to enter this trending conversation in a way that makes brand sense and aligns with the trend in a genuine way.
Examples: 1, 2, 3
Urgency level: Level 2: There are still a few more weeks left in winter. Take advantage before things start heating up.
Whatâs really behind the wave of sadness among teenage girls? We asked 9 of them.
From the Coronavirus, school shootings, gender discrimination, coupled with social media, according to a recent CDC report, there has been a rise in suicidal thoughts, sadness, and hopelessness among teenage girls â specifically girls of color and LGBTQ+ students. Anxieties about the world teens will inherit, rife with problems, like climate change. CNBC interviewed 9 girls across the U.S. to get their perspectives. Some teens feel trapped in a cycle of comparison on social media. Viewing themselves relative to friends, celebrities, and influencers, which can worsen insecurities and feelings of inadequacy.
What we can learn:Â Working in this ever-evolving industry of media, specifically social media, it is vital for us to stay on the pulse of all trendsâespecially the ones that may have a negative impact. Use these findings as a guiding light by creating a safe space to have these conversations offline with the teens you may come into contact with.
Create & Cultivate announced their 7th annual Create & Cultivate 100.
Chipotle is spicing up their quesadilla options thanks to a pair of TikTok food influencers: Alexis Frost and Keith Lee.
Reunited, and it feels so good! Rihanna announces the return of Fenty x Puma.
QTNA: Gonzalez V Google: Is the YouTube algorithm always neutral?
Thanks for reading! Todayâs issue was created by Kalifa Washington and Paulana Lamonier. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.