Brittney Griner: POTUS announced this AM that he spoke to the American basketball all-star. He said "She is safe. She is on a plane. She is on her way home." Brittney, who was imprisoned in a Russian Penal Colony on drug charges was freed in a prisoner swap with Viktor Bout, a Russian arms dealer.
What brands should know: The timeline is flooded with conversations and celebrations for the return of Brittney Griner. Brands should steer clear of this conversation.
#HarryandMeghanNetflix: The first volume of the 6-part Netflix documentary about Prince Harry and Meghan, Duchess of Sussex launched on Netflix today, with the second volume dropping on 12/15. The doc offers insight into the beginning of their relationship and the challenges they face.
What brands should know: Harry and Meghan wanted to be able to tell the whole story in their own words, as they're tired of the media creating false narratives about them. Best for brands to stay out of this.
your love language
What it is: In this trend, Twitter users are sharing their love languages. Tweets consist of "my love language" paired with a photo or behavior. We're seeing a range of humorous, niche, behaviors that people love, to stereotypical dating behavior.
How brands can jump in: What is a love language for your brand? Use this opportunity to plug a product or consumer behavior that fans love and do to show you appreciate them and that they are speaking your brand's love language!
Examples: 1, 2, 3
Urgency level: Low. No rush to hop in, this is evergreen.
What it is: Lensa, a photo editing app that launched in 2018, launched a new feature called “magic avatars” that soon went viral. They are responsible for the beautiful and captivating illustrations and paintings of your friends that have been flooding your feed recently. Users would upload their photos and the app would generate portraits in a variety of digital art designs.
What we can learn: Artificial intelligence-generated art raises concerns about ethics and privacy. Many artists are concerned because these images are being created by AI that has been trained using their original work, without permission! They’re angered that the price of an AI-generated art piece cost much lower than a commissioned portrait. Although the company feels like they are exposing more people, who aren’t well-versed in tech, the ability, and accessibility to enjoy this type of art, artists feel strongly that is a form of art theft. Privacy concerns have also been raised, users like YK on TikTok, are urging users to "be wary of what is happening with your data" and other considerations to make before uploading your voice, face, and likeness onto these AI apps.
We love to see how Lizzo is using her platform. She shared her PCA moment by championing 17 female activists!
Where can I buy a bottle of Keke Palmer’s confidence and self-love? 👉👈 See her clap back to the internet trolls.
Jenna Ortega revealed she shot the iconic Wednesday dance scene while sick, with COVID-19!
Thanks for reading! Today’s issue was created by Janel Ilagan and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.