#MemorialDay: A day made for honoring and mourning the U.S. military personnel who died while serving the U.S. Twitter users are joining the conversation by sharing photos of friends or family members that served.
#CalebMartin: The Miami Heat and Boston Celtics went into game 7 last night, with the Miami heat claiming victory and Jimmy Butler winning the Eastern Conference MVP. Conversations are being had about how great Martins performance was.
How brands can jump in: Jump in and share the excitement or frustration about the Eastern Conference or even the NBA finals but avoid team names or players.
#Succession: The beloved TV show series finale aired on Sunday and Twitter is buzzing with their opinions and finding more easter eggs.
How brands can jump in: Share your feelings on how it ended or what you are planning to do with your Sunday nights now that it has come to a close, again avoiding any Name, Images, and Likeness.
The TikTok Font Redesign
What it is: At the beginning of the month TikTok rolled out a new font throughout the platform and users were not thrilled. Although the change was subtle, it was noticeable enough that fans took notice and were questioning if the font had always looked like that and they just never noticed it or if it's new. It's the latest thing in a slew of minor tweaks to platforms that are making users voice that not everything needs to be changed, as this font update felt more cosmetic than functional.
What brands should know and how they can jump in: Large reactions to subtle changes like this can teach us that our audience is greatly aware of every detail, and since were making these changes in the same space where our audience is giving their opinion the feedback we as brands receive becomes much more personal and direct. This should be considered when making even the smallest changes to household brands, as social is always where fans will take to. Get ahead of the conversation by communicating these changes versus waiting for your audience to find out. You can chime into this conversation now by talking about why you do/don’t like TikTok's change, or offer up alternative by sharing your own font.
Examples: 1, 2, 3
Urgency level: If you want to engage in the convo, jump on chatting up this font choice before the spotlight is stolen by the next subtle but not-so-subtle platform update.
Who they are: Labyrinth of Collages is an artist who creates collages of different celebrities and pop culture moments that are being talked about. They use their instagram page to showcase their graphic design talent and love for pop culture.
Why we love them: The collages created are truly a work of art, with different color schemes and pictures. It's a fun and different way to share current pop culture topics that are already creating such buzz.
YouTube’s moving on from the Stories format, in order to enhance its focus on Shorts and Community Posts
Michigan State police have released a dashcam video of a horse chase across I-75. Watch for some entertaining cowboy action.
If you're ever in need of a chart to share with you the different types of Alliums, we got you covered!
There was another mass shooting on Memorial Day in Hollywood Beach, FL. 9 people were injured - including 4 minors.
Thanks for reading! Today’s issue was created by Alexa Lacayo and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.