Nashville / AR-15: Yesterday, there was a school shooting in Nashville, TN where three children and three teachers were murdered. Twitter is still discussing this topic, as well as the additional context of AR-15 laws and Tennesse's recent attempt to "protect children" by banning drag shows.
What brands should know: If you choose to post today, ensure you review your content and practice sensitivity.
Ciudad Juarez: Late on Monday evening, a fire at a processing facility in Ciudad Juarez, Mexico, claimed the lives of 39 migrants and injured 29 others.
open for a surprise 2.0
What it is: In this trend, Twitter brands and users are starting off their tweets with "open for a surprise" followed by a set of four separate image previews that appear to make one cohesive collage. When the user taps into each individual image, they will notice that the image expands to show hidden images that the user would not be able to see in the preview. These images outside of the preview can change the context of the collage to give deeper background or a humorous twist on the subject.
How brands can jump in: This trend is versatile in that it can be taken earnestly or ironically. Could you utilize a consumer truth as your way in? Is there an inside joke that could be told by bait-and-switch? Depending on your brand's tone of voice there are many ways in with this one!
Examples: 1, 2, 3
Urgency level: 🌲 - Like trees in the forest, this trend is pretty evergreen, and while it has been resurfacing this past week, this is not the first time the trend has made an appearance. Feel free save it for a rainy day.
Who they are: Arlo the Marine BiPawlogist (@marineb1ologist) is a cat on TikTok that helps his mom teach people about marine biology. Arlo narrates the majority of videos while his mom chooses the subject matter of the day. Arlo's educational content ranges from the story of the coelacanth to facts about seashells, and if you're lucky, Arlo even reenacts images of different ocean animals.
Why we love them: Arlo's mom is introducing people to marine life in a familiar setting to get people interested in and comfortable with the unfamiliar. We love Arlo because he and his mom teach us about a topic that is not widely understood in an easy and digestible format.
AI has us all figured out... Take this BuzzFeed AI-generated quiz and it will tell you your personality type.
Connect 4 is a solved game, apparently. The outcome can be correctly predicted from any position (assuming that both players play optimally).
People are ordering catering instead of meal prepping to save money. This article looks into if it is really cheaper.
Arrested Development is staying on Netflix after all.
Thanks for reading! Today’s issue was created by Sam Lurie and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.