Indictment Day / #Trump: Twitter is reacting to Trump's impending indictment and the protests that are beginning to pop up around NYC.
What brands should know: This is not a trend or subject to comment on. Monitor conversations around this topic, as Donald Trump supporters are expected to face off with the NYPD this week during protests in support of the former President.
#WorldDownSyndromeDay: March 21 is World Down Syndrome Day to create awareness, as well as for advocating for the rights, inclusion, and well-being of people with Down syndrome. The date was chosen as the 21st day of the 3rd month, to signify the uniqueness of the triplication (trisomy) of the 21st chromosome which causes Down syndrome.
#Japan: The World Baseball Classic continues and last night Japan defeats Mexico by one point on the last pitch of the game, to move into the finals against the U.S.
How brands can jump in: If your brand is a sports lover and is excited about the finals jump into this topic!
how come you never post me?
What it is: In this trend, Twitter users are starting their tweets by asking (usually their partner) "Hey babe, how come you never post me?" Then they follow it with what are the actual things they tweet about, such as bragging about your niche, reconfirming you’re a jokester, or just being honest aka that you're a brand page.
How brands can jump in: A good way to join this trend is by sharing the one thing your brand always brings up, any niche your brand tweets about, or any product/item that is all the rave!
Examples: 1, 2, 3
Urgency level: Mild. This one's been around for a bit but is still going strong.
Who they are: Estefania "Tefi" Pessoa or Hellotefi is a content creator who is known to be your TikTok “bestie.” She is loved and followed for her encouraging energy, sisterly advice, and her deep dives into pop culture moments. When she’s not creating content for her personal account you can find her on InStyle’s TikTok page talking all things pop culture!
Why we love them: Tefi brings the power of a Latina creator into the TikTok space to empower yourself, each other, and others to be their true self. She's funny, relatable, and completely honest with who she is, and encourages others to do the same.
Chipotle has a variety of customers and they know it, this TikTok shows the different styles of ordering your favorite meal. Which one are you?
One guy + $100 + the help from ChatGPT = a potential money-making business. Read more on how he used the tool.
Need some positivity in your life? Here's are all the positive climate stories from 2022.
The Swifties (Taylor Swift fans) are unstoppable and always growing! Adding another Swiftie to the army, Former NFL Defensive End J.J. Watts gives his praises to Taylor for the #TSErasTour
Thanks for reading! Today’s issue was created by Alexa Lacayo and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.