Togashi, Hunter x Hunter: Anime fans rejoice as author Yoshihiro Togashi creates a Twitter account to post a cryptic hint that he's likely releasing a new book soon!
How brands can jump in: If there are overlaps between your community and the anime community, join the convo! Regardless, take this as inspiration for launches and surprises – he has two trending tags on Twitter. This worked!
#PansexualVisibilityDay: Today we celebrate the pansexual community!
How brands can jump in: To be authentic and sincere, think deeply about whether or not your brand has a history of supporting the LGBTQ+ and if you should or shouldn't be joining this celebration.
State Farm: Insurance company State Farm tells the Washington Examiner it no longer supports a program by GenderCool, an organization that promotes education around LGBTQ issues, that allowed for 'distribution of books in schools' following reports of leaked emails.
What brands should know: This is big news today! Be mindful.
Roller skates are BACK!
What it is: In the host of hobbies picked up by GenZ, Zillenials, Millenials, and the like during covid, we've seen roller skates/blades make a major comeback – and better than ever. Across TikTok you can see countless videos (1.6B under the hashtag #rollerskating, to be exact) of everyone in colorful outfits and bright skates gliding down the westside highway, jumping through skateparks, or soaring across Venice beach.
How brands can jump in: Think about the nostalgia that fans are leaning into these days and the way it can be applied to your brand. Skate brands such as Impala Skates have really leaned into the bright and bold 80s aesthetic that’s coming back with these – if you are a brand that likes to lean into nostalgia, how can you apply the same tactic.
Examples: 1, 2, 3
Urgency level: Mild/Medium – they’re back, and back for a bit, but we bet their time in the internet spotlight will come to an end sometime.
What it is: Who said horizontal videos on TikTok don't work? Well... they work if you're videos are Disney story-worthy.
Why we love it: Gamander López, a 20-year-old wildlife filmmaker, and photographer has been sharing his tranquil nature videos to TikTok for a little over 2 years. Over the last year, López's videos have started to gather millions of views. How? He uses the first few seconds of his videos to hook the viewer in by telling them about a moment or animal in nature he is trying to capture. He then prompts the viewer to turn their phones and experience the moment with him. Usually, asking users on social media to turn their phones would result in an instant scroll away from the content, but for López and his viewers, it's a moment to connect with the world he is seeing behind the lens. Users almost feel like they are missing out on a secret moment by not turning their phones and staying for the whole video. For López, nature is his niche and it's working.
This video on how Disney's animated hair became so realistic is pretty neat!
Ah yes, the magical world of butter TikTok
In case you want to stir up some drama with your fellow Harry Styles fans, GQ ranked every one of his solo songs here. We have THOUGHTS.
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