#NationalSchoolNurseDay: Today's the day to celebrate all of the school nurses who fixed every scrape, gave you ice for every bruise, and covered for you if you simply needed to nap in their office.
How brands can jump in: If your brand's demo skews to school-aged children, parents, or young children, then this is a great opportunity to relate to those demos with some fun/heartwarming anecdotes on school nurses.
Gen X: Twitter users are chatting about Gen X's place in culture as the next generation to step up into the place of Baby Boomers to run the country.
How brands can jump in: Be mindful of the conversation on this one and make sure to celebrate all generations.
StockX: Nike has escalated its legal battle with StockX after lawyers at Nike claimed they were sold four pairs of counterfeit shoes on the platform.
the user is…
What it is: Trying to find the right way to tell your audience something you're feeling but want to take the feelings out of it? Twitter users are doing just that with the trend "ⓘ This user is" using the info symbol to give how they're feeling a more technical approach. Users are partaking in the trend to express everything from exhaustion to excitement, obsessions, or even something they simply want to do.
How brands can jump in: With such an open-ended trend, this format can be customized to really any way a brand wants to jump in. That could be discussing specific personality traits of the brand, fan behaviors, or even getting a little meta talking about the person who runs the account. To keep it authentic to the trend, don't forget to use the information symbol!
Examples: 1, 2, 3
Urgency level: Warm! This trend has been floating around the internet for the last week.
Outlander (Season 5): 5/10, Netflix
The Lincoln Lawyer: 5/13, Netflix
Breeders (Season 3): 5/10, Hulu
Couples Therapy (Season 3): 5/10, Showtime
Operation Mincemeat: 5/11, Netflix
Firestarter: 5/13, Theaters and Peacock
Twitter is cracking down on copypasta accounts.
Why we should all have a few chips before bed, as a treat!
A deep dive into Adam Sandler's love of pickup basketball.
Online dating, but make it app-less.
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