#CMTAwards: With the 2022 CMT Awards airing last night, Twitter users are celebrating their favorite wins, performances, and looks from the night.
How brands can jump in: Does your brand fit nicely into the country/cowboy aesthetic, or appeal to a country-loving audience? Join the conversation surrounding last night's awards by articulating your brand's favorite looks, performances, or moments (ie: wins for women).
#PercyJackson: Disney+ announced the cast for their upcoming Percy Jackson TV show, leaving devoted fans giddy for the revamp and nostalgic for Percy Jackson movies of the past.
How brands can jump in: For brands with a Millennial audience and/or an audience that loves books, jump into the excitement surrounding the Percy Jackson cast release by tapping into nostalgia or sharing your dream cast for another classic teen book.
#Lizzo: It's no surprise that Lizzo is trending, as she recently announced her new shapewear line 'Yitty', teased a new song being released on 4/14, announced her SNL performance this week, and promoted the release of her new show 'Watch Out For The Big GRRRLS'.
How brands can jump in: Calling all Lizzo stans! Share your excitement for Lizzo's new summer anthem, and maybe even explain how it pairs well with your product.
I hereby sentence you
What it is: In this funny TikTok trend, people are pretending to be sentenced to a 'punishment', holding their hands behind their back and acting devastated. The gag is that these 'punishments' are just relatable things that people dislike. For example, one TikTok video says "I hereby sentence you to a lifetime of crockpot dinners". Some users are also approaching this trend ironically, with the 'punishment' being a guilty pleasure or something they actually like.
How brands can jump in: Is there something your brand adamantly dislikes? Or maybe your brand has a guilty pleasure that they'd be happy to be sentenced to for life. Jump onto this trend through one of these two ways by tapping into your brand or audience's worst nightmare or best-case scenario.
Examples: 1, 2, 3
Urgency level: This trend is at its peak right now, so jump in as soon as possible!
What it is: A trending sound from the TV show Bob's Burgers where a character is singing a song devoted to her tiny collectible dolls. TikTok users are using this sound to show off their favorite little objects that bring them joy.
Why we love it: This sound has been trending for about a week now and is showing no signs of slowing down. It turns out that the majority of people share a love for tiny little things. We love that people are leaning into the cuteness of this trend, showing off pets, their favorite small products, and unexpected miniatures.
Britney Spears is pregnant! She shared the happy news via a classically Britney, emoji-laden Instagram post, and fans couldn't be happier.
John Lennon's son Julian Lennon performed his father's song 'Imagine' for the #StandUpforUkraine fundraiser after vowing to never perform the song.
Jojo Siwa wasn't invited to the Kid's Choice Awards despite being nominated for an award.
TikTok is launching the TikTok Effect House to crowdsource AR effects from developers.
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