Len Goodman: Fans of Dancing With The Stars are sharing clips of Len Goodman in remembrance. The late judge died at the age of 78.
How brands can jump in: Due to the sensitivity of Len's passing, brands should air on the side of caution with how they show support. If your brand is relevant in the ballroom dance and/or television spaces, engaging with content mourning the loss is the best way forward here.
Draft Week: NFL draft week is underway and football fans are live-tweeting reactions, ideas, and hopes for their teams' picks.
How brands can jump in: Is your Brand an NFL fan? Join the hype by prompting your audience to share their opinions and reactions with you.
Bed Bath & Beyond: Home Decor empire has officially filed for bankruptcy and Twitter did not skip a beat with memes.
How brands can jump in: Is your brand a BB&B stan? Join the laughs (or tears), or steal the spotlight in the replies of successful content with a joke of your own. Air on the side of caution and get check your content, but a clever way in here could lead to a big payoff.
i wonder who my bf will be
What it is: TikTok users are tugging on heartstrings these days. In this trend, users add text overlay "I wonder who my boyfriend will be" over a photo of themself at a young age, followed by a picture of their partner with text that reads "me duhh".
How brands can jump in: Brands can jump in here and make this format their own. Maybe it's the evolution of the brand, who brands imagine their fans to be, or even rethinking this format to announce a new product. There is no wrong direction here as long as the content stays light and fun. Note: this trend is using SZA audio, brands will need to pivot to CML to ensure safety here.
Urgency level: Medium-high! This trend has been gaining traction in the past 2-3 days but we have yet to see brands jump in.
Monday: Fashion Revolution Day, Preservation Week, Allergy Awareness Week
Tuesday: National Library Workers Day, National MS Week, World Penguin Day
Wednesday: Administrative Professionals Day, Get Organized Day, Stop Food Waste Day
Thursday: World Design Day, Autism Super Mom Day, National Tell A Story Day
Friday: National Blueberry Pie Day, World Women's Wellness Day, Global Pay It Forward Day
Saturday: Day of Trees, Independent Bookstore Day, World Healing Day
Sunday: Healthy Kids Day, National Oatmeal Cookie Day, National Small Business Week
Monday: Mental Health Awareness Month, Deaf Awareness Week, National Black Barber Shop Appreciation Day
Celebrities are freed from the shackles of Twitter verification.
Kevin Bacon solidifies GOAT status in recent TikTok advocating for LBGTQIA+ rights.
Zendaya is in her surprise performance at Coachella era.
Charges against Alec Baldwin were dropped, and Hilaria's IG post turns viral meme.
Thanks for reading! Today’s issue was created by Nick Ashkenis and Katie Gans. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.