Pikachu: Pokémon introduced two new characters today, Friede and his pokémon Captain Pikachu, that will be featured in their new animated series launching this month.
How brands can jump in: Has your brand historically been involved in the Pokémon or gaming world? This could be a good time to join the conversation about the new series and characters.
Drive to Survive: The popular Formula 1 racing series that follows the stories of the drivers and their teams dropped the newest season on Netflix today!
How brands can jump in: Is your brand in the Formula 1 or racing space? If so, jump into the celebration using a common phrase or quote from the show! Make sure to not name the show or any of the people by name though.
Tink / Karol G / Don Toliver / Ariana / Gorillaz: It's new music Friday!! Arguably the best day of the week for many reasons, but especially because today several artists dropped new music!
How brands can jump in: If your brand is a stan of any of the artists who dropped new music today, find a line from a song to quote or see if there are any trending memes for them already. If not, simply enjoy the new music while you work, I know I will 🎶
omg you're literally my dream ___
What it is: We love to share red flags we see in others, but now TikTok users have switched to sharing their personal red flags. In this trend, users are starting off their videos with "Omg you're literally my dream __" followed by all the red flags they have and reacting to each using the "goofy ahh soundboard" filter. While it's basically a self-roast, they are usually meant to be funny and/or relatable.
How brands can jump in: While brands might not be able to use the filter without approval from the creator, you can still easily tap into this trend without it. Just start the video with "Omg you're my dream__" and you'll be good! What are the red flags your brand has? Or maybe your brand is just perfect 😇
Examples: 1, 2, 3
Urgency level: Just like the planet, this one is heating up. Get this one out while it's still in its prime!
New Singles:
"BITE" - 24KGOLDN
"TORMENTA" - Gorillaz ft. Bad Bunny
"Wings" - Jonas Brothers
"Moonlight" - Kali Uchis
"TQG" - Karol G & Shakira
"Die For You (Remix)"- The Weeknd & Ariana Grande
New Albums:
Love Sick - Don Toliver
Cracker Island - Gorillaz
The Singles, Vol 1 - The Strokes
Drive - Tiesto
Spotify is using AI to launch a new feature - your own custom DJ in your pocket 🎶
Editors remove controversial language from Roald Dahl's books and the reading community has thoughts 📚
Big Red Cartoon Boots? A second wave of surrealism is here 🥸
Unilever is trying to reformulate their ice cream to survive warmer freezers 👀
Thanks for reading! Today’s issue was created by Michaela Landry and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.