
#MrKnight: The 2nd episode of Moon Knight dropped today and the timeline is flooded with spoilers about the character, Mr.Knight.
How brands can jump in: Does your brand love MCU? This new show would be a great way to engage with your fans. Whether you're sharing your own response to the new episode or you're a snack that's best paired with this action-packed show, this is a great opportunity to hop in. Don't have a way just yet? Don't stress, a new episode drops every Wednesday.
#Diggs: Big morning for Buffalo Bills fans. News broke that Stefon Diggs agreed to a massive 4-year extension to his contract.
How brands can jump in: If your brand is a football fanatic, this would be a great opportunity to show love to the team and congratulate the wide receiver!
#Lakers: Twitter users are upset after the Los Angeles Basketball team was eliminated from playoff contention after their 7th straight loss. The team lost to the Phoenix Suns.
What brands should know: Unless your brand regularly participates in sports discourse, it's best to bench this one. Overall sentiment of fans right now is disappointment. Wouldn't want to upset them further!

You’re Actually Funny…
What it is: In this trend, TikTok users are sharing a video of themselves with text that says something people have JUST realized about them. This ranges from things like "actually nice" or "actually smart". The user, trying to process, responds by saying they already know that and others know this as well. This is meant to be humorous and poke fun at unexpected traits that might not be stereotypical to you.
How brands can jump in: You've seen what people are saying about your brand on social. Which of those traits would you want to shed light on - in a funny way? Are you a cracker that actually tastes good on its own? Or like the Empire State Bldg, a fun place to visit? Depending on what fans have been noticing about your brand, use this trend to shed light on it in a lighthearted way!
Examples: 1, 2, 3
Urgency level: 475°F - This trend picked up momentum in mid-March and is still going. But like bread that's about to go old, you can only keep it for 🤏 much longer.

Lizzo's Watch Out for The Big Grrrls: Now, Amazon Prime
The Kardashians - An ABC News Special: Tonight 8PM ET, ABC
The Real Housewives of Orange County: Tonight 9PM ET, Bravo
The Ultimatum: Episodes 1-8 available now, Netflix
Moon Knight: New episodes every Wednesday, Disney+
Morbius: Now playing, in theaters
Sonic the Hedgehog 2: 4/8, in theaters
Everything Everywhere All at Once: 4/8, in theaters

Twitter announced they've been testing a new feature, an edit button, for over a year now so, @ElonMusk don't take credit for this one!
You'll never guess Lindsay Lohan's next venture...a dating show! But these singles aren't set to find love in Mykonos, think more North Shore High.
We've seen great success in songs, even old songs going viral on TikTok. Jack Harlow's newest song went viral before it was even released!
POV: Me a Mill-Z blasting SOUR and resonating a little too hard with this TikTok sound.
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