Ash Wednesday: Ash Wednesday is a holy day of prayer and fasting in many Western Christian denominations. It is the first day of Lent where observers give up something until Easter. This one is for awareness only.
#NationalMargaritaDay: The margarita — triple sec, tequila, and lime juice — was created in 1938 in Mexico and is widely considered the official drink of having fun.
How brands can jump in: If you’re able to play in the alcohol space, share your brand’s take on the iconic drink with a tweet, recipe, etc!
Yassified to maintain anonymity
What it is: Comedian Michelle Collins posted a photo of a woman in an airport using her own personal tube of mayo - which is weird as it is - but the main draw of the tweet is that she ran the photo through a face editing app and "yassified" the woman by adding makeup, hairstyle, etc to the photo so that she is no longer recognizable, thus providing her anonymity. The wording took off and became a trend of its own.
How brands can jump in: Does your brand have a character that wears glam? Can your brand's mascot be run through FaceTune? There's a way in if there's a will to be in! Get to yassifying.
Examples: 1, 2, 3
Urgency level: Post today or tomorrow. This was yesterday's tweet, so don't be the last brand in or they'll eat you alive!
Bel-Air: 2/23, Peacock
Grey's Anatomy: 2/23, ABC
The Reluctant Traveler: 2/24, Apple TV+
Liaison: 2/24, Apple TV+
The Blacklist: 226, NBC 2/26
Cocaine Bear: 2/24, Theaters
Jesus Revolution: 2/24, Theaters
We Have a Ghost: 2/24, Netflix
Remember when An-ge-la Bassett did the thing?
An original iPhone from the ancient year of 2007 just sold in auction for $63,000. I wonder how long the battery lasts.
Seen the trend about dumb ways to die? Here's the backstory!
Hope this email found you well and does not disturb you.
Thanks for reading! Today’s issue was created by Ryan Benson and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.