#China: Protests against China’s strict Covid restrictions continue throughout the country.
What brands should know: This is not a trend nor something that your brand should comment on, however, continue monitoring the situation as media coverage about it increases.
#CyberMonday: Brands are taking to Twitter to share their latest deals on the Monday after Thanksgiving. Fans are taking to the site to share what they've purchased and the deals they have found.
What brands can consider: Let your followers know about your Cyber Monday deals. Today is the day to be promotional on social as fans expect to get discounts from their favorite brands.
#SpotifyWrapped: Fans react as the music streaming service teases its upcoming 2022 Spotify Wrapped.
What brands can consider: Jump into the excitement by sharing some predictions of what you will see in your Spotify Wrapped. Do this without mentioning the streaming service or any song/artist directly. Or create your own version of a wrapped report/year recap to share with your followers.
january me would go nuts if they knew...
What it is: As the new year approaches, TikTok users are highlighting how much they've changed or what they have been through from January 2022 until today. This trend is all about looking back at the person you were at the beginning of the year and revealing how the person you are today would react to who you used to be. Some users are using this trend to celebrate their successes, while others are using it to admit their failures. Using a video or photos, write on-screen "January me would go nuts if they knew..." and then continue by writing what the differences between who you used to be and who you are now are. Remember to keep those differences fun and playful.
How brands can jump in: Show your followers how much your brand, mascot, or community manager has changed from the beginning of the year until today. This is a great opportunity to show whether you reached some fun goals or make fun of yourself if you didn't. It can also be a good way to highlight a running joke between you and your fans.
Examples: 1, 2, 3
Urgency level: This trend has been super hot this past week but due to its nature it will most likely remain relevant way into December.
Monday: Cyber Monday, National Brand Day, National French Toast Day
Tuesday: National Day of Giving, National Lemon Cream Pie Day, Throw Out Your Leftovers Day
Wednesday: Native Women's Equal Pay Day, National Mousse Day, Choose Women Wednesday
Thursday: Rosa Parks Day, World AIDS Day, Universal Human Rights Month
Friday: International Day for the Abolition of Slavery, World Pollution Prevention Day, National Bartender Day
Saturday: Coats and Toys for Kids Day, International Day of Persons with Disabilities, Candle Day
Sunday: National Cookie Day, National Human Rights Consciousness Week, World Wildlife Conservation Day
Monday: International Volunteer Day, Celebrate Shelter Pets Day, World Soil Day
A look at New York City's punk scene in the '80s.
WhatsApp was a victim of one of the biggest data breaches in recent history.
Everything you need to know about 2022's Atlantic hurricane season.
Check out this delicious Sour Cream and Onion biscuit recipe.
Thanks for reading! Today’s issue was created by Daniela Bernal and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.