Frank James: Twitter is still discussing James being identified as a person of interest for the attacks in Brooklyn, NY yesterday.
What brands should know: This is a developing news story. Be mindful of content being published today.
#VenmoMe: Venmo is asking users to submit their favorite gaming cheat code in order to win various cash prizes.
What brands should know: This is a great way to tap into the gaming community. A small detail like a "cheat code" can show authenticity in the gaming space. Keep this in mind when talking to your followers. Maybe ask what their favorite console is? Or favorite snack when late-night playing?
Pat Bev: Minnesota Timberwolves beat LA Clippers last night. Twitter users are sharing their thoughts on the emotional win for Timberwolves' point guard Patrick Beverly who was a former Clipper.
How brands can jump in: Does your brand participate in sports discourse? Hop in by congratulating the team and Patrick Beverly on their win as they advance to the playoffs.
Rotoscope Filter
What it is: Rotoscope, an animation technique has been turned into a fun and colorful TikTok filter. TikTok users are transforming themselves into these brightly colored dancing silhouettes as they poke fun at responsibilities, weekend plans, school, etc.! This trend is meant to be lighthearted and fun. Various sounds are paired with this trend with the most popular being "Never Dull Gypsy in My Mind".
How brands can jump in: This is a great way to highlight facts or consumer behaviors about your brand. Throw on the mascot costume and dance as the beat drops to any song that has a beat drop! Filter doesn't work? TikTok users have also posted videos showing the filter not working for them. If your brand doesn't have a mascot costume this can be used as a way in.
Examples: 1, 2, 3
Urgency level: This trend is hot! Everyone from brands to big celebs are beginning to hop in, don't sleep on this one.
The Masked Singer Finals: 4/13, Fox
The Ultimatum Finale: 4/13, Netflix
The Kardashians Season 1: 4/14, Hulu
RuPaul's Drag Race S14 Reunion: 4/15, VH1
90 Day Fiancé Season 9: 4/17, TLC
As They Made Us: Now, Amazon Prime Video
Fantastic Beasts: The Secrets of Dumbledore: 4/15, movie theaters
The Bad Guys: 4/22, movie theaters
NYT is providing live updates on yesterday's shooting in a Brooklyn, NY subway station. Police have a person of interest but continue search. Commuters this AM are on high alert.
Snapchat's newest feature 'Dynamic Stories' allows users to learn up-to-date news around the world as it breaks.
Teasers for the highly anticipated 4th season of Stranger Things premiering next month.
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