
#MayhemTilTheMorning: Taylor Swift has revealed the complete tracklist for her upcoming album Midnights, including a surprise duet with Lana Del Rey 👀
How brands can jump in: If your brand has a long history of being a Swiftie, this is a convo you'll want to be part of! Get creative with how you hop into this one so you don't mention the album by name.
Edit Tweet: This is not a drill! 🚨- Twitter announced they will be gradually rolling out the ability to edit tweets to their Twitter Blue subscribers. This will allow subscribers to edit their tweets within a 30-minute window, BUT all edit history will be shown, including the engagement for each edited tweet.
How brands can jump in: The Twitter community has been begging for this feature for YEARS so this is a big moment! If your brand is a Twitter Blue subscriber definitely show off this new feature by editing some tweets and if your brand isn't, tap into this by simply joining in the celebration!
#WorldSmileDay: Twitter users are celebrating the holiday by sharing some of their smiley pictures!
How brands can jump in: Does your brand mascot ever smile or could it? Tap in by sharing your brand mascot's picture or if this doesn't quite fit your brand's personality join in by saying you won't smile.

my kid/son/daughter is gonna be so mad when I name them...
What it is:Â In this trend, users are sharing names they would give their hypothetical kids that would make them mad. Tweets start with "My kid/son/daughter is gonna be so mad when I name them...." followed by a usually ridiculous name, pop culture reference, or a very specific thing. Some tweets have also included the shortened version of what the name would be, followed by what the shortened version stands for.
How brands can jump in: Is there a way you can shorten your brand's name or a popular product/show's name? Maybe it's even a pun 👀 You can get as weird, wild, and as specific as you want while tapping into this trend. The more creative you are with this one, the better!
Examples: 1, 2, 3
Urgency level:Â This is as hot as a pizza roll straight out of the air fryer. This trend has picked up steam over the last couple of days so jump on this while it's hot!

New Singles:
"My Friends" - Ty Dolla $ign and Lil Durk
"The Loneliest Time" Carly Rae Jepsen
"Swan Upon Leda" - Hozier
"Loser" - Charlie Puth
"Likkle Miss (THE FINE NINE REMIX)" - Nicki Minaj
"FORTUNE COOKIE" - easy life
New Albums:
People in Motion - Dayglow
Ozutochi - Ozuna
CHAOS NOW - Jean Dawson
a study of the human experience part two - GAYLE

Need a new show to binge? We got you. Here's a list of the 100 Best TV Shows according to TV stars, creators, and critics.
Gen-Z redefining "ugliness" with uglycore (yes, we too have lost track of all the ___cores)
If you've ever found yourself in NYC with no idea where the nearest free bathroom is... this is for you.
According to Gen Z, Subcultures > Main Stream Pop Culture - for a deeper dive, check this out.
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