#MayTheFourthBeWithYou: Big day for Star Wars fans! It's May 4th which plays perfectly into the famous Star Wars line "May the force be with you."
How brands can jump in: Calling all brands affiliated with a galaxy far, far away! Here's your opportunity to hop on this fandom with your favorite character, hot take, or even an announcement that you've joined the Dark Side! Be mindful with the content you’re posting to make sure you are following usage rights protocol, and have a second set of eyes on your content before it goes live.
The Rock and Roll Hall of Fame: The famous institution announced this year's inductees including Eminem, Lionel Richie, Carly Simon, Eurythmics, Duran Duran, Pat Benatar, and Dolly Parton, who originally rejected the offer but later changed course.
How brands can jump in: Your brand doesn't have to be aligned with one of these specific artists to engage! Feel free to jump in and celebrate! Who knows? You may even pick up a new fandom along the way.
#MoonKnight: The season finale of Moon Knight has been released on Disney Plus!
How brands can jump in: If your brand follows along with television culture or has fans who would be watching, see if there’s an opportunity to engage in conversation with them at some point today. Be sure to avoid spoilers!
the hierarchy of needs
What it is: Twitter users are taking the traditional diagram of Maslow's Hierarchy of Needs, which breaks down the needs of humans (basic needs, psychological needs, and self-fulfillment needs). People are replacing all of the levels with one-to-three new things that fulfill all of those needs. It could be a food, a celebrity they stan, or a simple feeling/experience that satisfies those needs. Users are using this general image as their base for the trend
How brands can jump in: This one is as simple for your brand as dropping the brand name, a specific product, or even a fan behavior in for the singular item that fulfills those needs.
Examples: 1, 2, 3
Urgency level: Warm! It makes its rounds around the internet and is a good back-pocket piece of content.
The Circle Season 4: May 4, Netflix
Girls5eva Season 2: May 5, Peacock
The Staircase: May 5, HBO Max
Star Trek: Strange New Worlds: May 5, Paramount+
Bosch: Legacy: May 6, Amazon FreeVee
Doctor Strange in the Multiverse Madness: May 6, In-Theaters
Is there a difference between left and right Twix? Spoiler: this is a lesson in marketing!
A close friends feature comes to the bird app. Introducing: Twitter Circles.
Everything you don't need to know about the Met Gala dinner menu.
I'm not crying over this stranger gifting a kid a home run ball.
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