Happy Lunar New Year: It is the beginning of a lunar calendar. Twitter users in and from China are celebrating the year of the rabbit.
What brands should know: Due to the Monterey Park shooting and as celebrations continue throughout the day, make sure to monitor your content for any sensitivities regarding the holiday and recent events.
Cowboys: Twitter is reacting to the Cowboys' defeat against the San Francisco 49ers during Sunday's game.
How brands can jump in: Jump into the conversation by lamenting or celebrating the loss. Make sure you don't mention any direct team or player names.
#TheLastOfUs: Twitter users are taking to the site to comment on the latest episode of The Last of Us. The series - an adaptation of the video game of the same title - has been successfully received by critics and fans.
How brands can jump in: If you have or are part of a big gaming community, jump into the conversation by hinting at your love for the series. Don't mention any direct names or give any spoilers, but do allude to some of your favorite moments from the show.
i act like i'm okay but deep down...
What it is: Twitter users are never afraid to get emotional or overshare their feelings on the site. This trend honors just that but with a comedic twist at the end. Users are starting their tweets with what seems to be a serious/dramatic sentiment and then giving it a comedic twist at the end.
How brands can jump in: Start off your tweet with "I act like I'm okay but deep down..." and then follow it up with something funny and totally not serious. Make sure your comedic twist is related to your brand, product, or social persona.
Examples: 1, 2, 3
Urgency level: Mild! Twitter users have been picking up this trend as of the past week but the phrase is pretty evergreen. Use now or save for a rainy day!
Monday: National Handwriting Day, National Pie Day, Community Manager Appreciation Day
Tuesday: International Day of Education, National "Just Do It" Day, National Compliment Day
Wednesday: National Fish Taco Day, National Irish Coffee Day, National Florida Day
Thursday: National Green Juice Day, National Peanut Brittle Day, International Environmental Education Day
Friday: International Holocaust Remembrance Day, National Chocolate Cake Day, National Fun at Work Day
Saturday: National Blueberry Pancake Day, Pop Art Day, National Lego Day
Sunday: National Corn Chip Day, National Puzzle Day, Meat Week
Monday: National Croissant Day, National Storytelling Week, National Escape Day
Here are 23 books to read in 2023.
Lisa Marie Presley was laid to rest at Graceland.
Anne Burrell's delicious Laminated Pasta with Shrimp and Zucchini.
Thanks for reading! Today’s issue was created by Daniela Bernal and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.