#NationalBlackCatDay: Today Twitter users are celebrating the sleek, mysterious, and beautiful felines (purr!)
How brands can jump in: Celebrate the iconic animal as we lead up to Halloween weekend!
Donda Academy - Kanye West's Southern California school named after his late mother has closed with immediate effect.
What brands can learn: We've seen a lot of brands speak out and cut ties with Kanye West after his antisemitic remarks. There are repercussions to your actions. The Donda Academy's closure is the latest in the domino effect.
A Haunted House, But
What it is: In this trend, Twitter users are starting off their tweets with "A haunted house, but" followed by a super relatable, humorous fear.
How brands can jump in: Ditch the thriller jump scares and killer clowns, dig deeper, and highlight real fears and consumer truths, in your brand’s TOV of course. A haunted house, but all the snacks are store brand *shrieks*. Figure out what the real fear is and have fun with it!
Examples: 1, 2, 3
Urgency level: 🔥 Halloween is quickly approaching, this is the time to use it! 🔥
What it is: Gen Z is feeling beautiful and empowered after crying or looking like they're on the verge of tears. We're seeing a surge in videos about "crying makeup" on TikTok so next time you're feeling down, pop some glitter on your lower lid and smudge your eyeliner and slay! Looking perfect and being stable is a thing of the past because Gen Z is not hiding their struggles. Celebs and influencers like Bella Hadid, famously known for posting selfies laying in bed, full of tears. We're also seeing a resurgence in the indie-sleaze aesthetic, which features the slept-in, smudged, eye makeup look.
What we can learn: You can leave it up to Gen Z to turn their vulnerability into an aesthetic! It's important how we and our brands show up. Be relatable, show that we understand the struggle, and most importantly be transparent.
Disney debuted Reflect, a short film about a dancer who battles overcoming body dysmorphia and finds their inner strength and power.
With four weeks left until Thanksgiving, we're seeing early Black Friday deals. RIP to my bank account.
Thanks for reading! Today’s issue was created by Janel Ilagan and Sophia Krivatsy. Want to subscribe? Reply to this email to get on this list.