#AprilFoolsDay: It's the day of jokes!
How brands can jump in: It's time to fool your communities, if it's within the tone of your brand voice. Triple check your copy and creative to ensure that it is mindful of current events.
#NationalPoetryMonth: April kicks off with National Poetry Month
How brands can jump in: Challenge your followers to write a poem for your brand or spread the love to other poets and shed some light on the art this month!
#MarchMadness: Both the men's and women's Final Four action kicks off this weekend!
How brands can jump in: Is your bracket not busted yet? It's one of the last times to brag about your March Madness bracket!
what does 'crop' on TikTok mean?
What it is: TikTok comment sections are being spammed by two new phrases 'story time' and 'crop.' Both are just inside jokes that are poking fun at comments that always appear on videos asking for explanations of stories people post or crops of the video they shared.
How brands can jump in: If you come across 'crop,' keep this term in mind. This is more for brands to understand what their fans are saying in the comments and how to best interact with them. If fans are commenting, consider playing along and provide them with a crop-ready version of your video.
Examples: 1
Urgency level: Low
Machine Gun Kelly says that Pete Davidson is part of his wedding party.
Harry Styles drops "As It Was," the lead single from his upcoming album Harry's House.
Social media and screen time isn't as bad for children as parents may fear.
#MileyLive, the new album by Miley Cyrus, is officially out now.