Final Four: Twitter users are filling the timeline with support for the final 4 times in the NCAA Tournament: San Diego State, Florida Atlantic, Miami, UConn
How brands can jump in: If your brand has been following March Madness, here's your chance to dive in and hype up the Final Four with your audience. Take a minute to comment on your excitement for tournament, choose a team to win it all, or just hope everyone has fun.
SuccessionHBO: The final season of HBO's Succession premiered last night and Twitter users are both in mourning and sharing in the chaos of the first episode.
How brands can jump in: Is your brand a fan of the show or just mess? Join twitter in the fun banter by sharing your thoughts on character conflict, your favorite scene from the premier, or support for the show as a whole.
First Citizens: Finance twitter is discussing the sale of Silicon Valley Bank to First Citizens Bank for $500M following its closure on March 10 by California Department of Financial Protection and Innovation
Sometimes babygirl is
What it is: In this trend, Twitter users are posting photos/videos of artists, celebrities, and fictional characters that exhibit "babygirl" (wholesome and/or feminine) energy. Users are getting creative with videos of artists performing live, celebrities in interviews, or even selfies of themselves, with the text: "sometimes babygirl is" followed by a description of the person/place/thing they're tweeting about.
How brands can jump in: Brands can jump in on this trend by tweeting about themselves or their products. Though true to the trending format, you do not need to include an image or video, but highlight the duality of what you're calling "babygirl" with the text description.
Examples: 1, 2, 3
Urgency level: MEDIUM 🔥 This trend has been around for a little while but has been picking up speed in the last 24 hrs. We see this becoming a strong evergreen format.
Monday: International Whiskey Day, World Theatre Day, World Autism Acceptance Week
Tuesday: National Black Forest Cake Day, American Diabetes Alert Day, Respect Your Cat Day
Wednesday: Manatee Appreciation Day, Mermaid Day, World Piano Day
Thursday: World Bipolar Day, Take A Walk In The Park Day, National Pencil Day
Friday: Transgender Day of Visibility, National Farm Workers Day, Crayola Crayon Day
Saturday: April Fool's Day, Major League Baseball Opening Day, National Fun Day
Sunday: World Autism Awareness Day, Nature Day, Day of Veterans
Monday: National Find A Rainbow Day, National Public Health Week, National Bake Week
Brooklyn opens Museum of Failure to celebrate bad ideas
Did you know the World Clown Association is a thing...? 🤡
Quiet Luxury is back, not just because of Succession.
Accurate depiction of the data my phone is storing 😂
Thanks for reading! Today’s issue was created by Nick Ashkenis and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.