Golden Globes: Twitter users gear up for a night of fun as the Golden Globes kick off tonight
How brands can jump in: If your brand sits in TV/Entertainment space or discusses film as part of community management, consider jumping in to stan your favorite nominees.
#PortfolioDay: Users are celebrating the recurrence of portfolio day, sharing selects from their creative portfolios
How brands can jump in: Jump in and share art, music or anything that you're proud of creatively from the brand, or use it as an opportunity to elevate artists’ work related to your brand on the platform.
#TheIRS/87000 Agents: Twitter is reacting to new U.S. government policy which will see the IRS hire 87k agents over the next ten years
What brands should be aware of: Stay clear of this trend as it is political, but keep an eye on it in case it picks up more steam.
Books I would swear an oath on
What it is: TikTok users are utilizing the carousel function in-app to share books they would feel comfortable swearing an oath over. Videos are mostly unserious and satirical and include nostalgic references to Gen Z's favorite page-turners. Users have been using not only childhood books, but popular books from their adulthood as well meaning there are endless options for joining in on this trend.
How brands can jump in: Some users are referencing the bible which brands should steer clear from, instead look to center key facts about your brand or past specialty projects (has your brand produced any literature previously?). Join this trend using public domain IP, consulting with your teams legal department before joining in to ensure you have the rights for all content displayed.
Examples: 1, 2, 3
Urgency level: WARM. This trend is relatively new and has some evergreen value, but is rising like the sourdough you left to proof overnight.
Who they are: Zach King is an internet magician and special effects extraordinaire initially of vine fame, who now creates amazing Tiktoks which leverage popular trends, IP and even turns social media into an environmental world.
Why we love them: Zach's blend of social-forward VFX and traditional magic skills honed over years of creating byte-sized content make him a creator to love
Who will (and should) win at the 2023 Golden Globes according to AV Club
Instagram to remove the Shop tab from navigation within the app in February
‘Ant-Man and the Wasp: Quantumania’ Trailer: Jonathan Majors’ Kang the Conqueror Makes Himself Seen during last nights Trailer Premiere.
Influencer Marketing Predictions For 2023 according to Forbes
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