#HocusPocus2: Spooky season movie staple, Hocus Pocus is back with a sequel that just dropped on Disney+. Fans are filling the timeline with their favorite memories of the first movie and are already demanding a part 3!
How brands can jump in: Was your brand waiting for this day for the last 29 years, since the original movie, like we all were? Here's your chance to tell your fans.
#InternationalPodcastDay: Today Twitter users are sharing their favorite podcasts, what they're currently listening to, and encouraging other users to start their own!
How brands can jump in: Does your brand stream podcasts? Share your favorite genres with your fans. Maybe your brand has even thought about creating a podcast? You can possibly tease that you're considering making one and need help naming it!
Trevor Noah: Twitter users are speculating a budding romance between the host and pop singer Dua Lipa, after they were spotted kissing in NYC. He also announced he will be leaving the Daily Show after 7 years!
What brands can consider: The host is making headlines. Does your brand ship this potential relationship? Has anyone checked on Duolingo??? Wish the host well on their next adventures. Maybe your mascot could be the next host!
pov: you walk into my room at 3am
What it is: TikTok users are setting the scene of what they normally do while they scroll late at night. In videos titled "POV: You walk into my room at 3am," "Me in my room___", etc, users pair green screens of a bedroom with a collage of images that reveal the different corners of the internet that they're in. Common ones have been @RodgerCleye covers, what skincare products they're using, and their late-night snacks. The TikToks are meant to show a humorous spin on your nighttime routine.
How brands can jump in: Find out what commonalities you and your fans share by showing what your brand or mascot's room might look like. This is a great way to show how relatable to unhinged your brand is!
Examples: 1, 2, 3
Urgency level: Medium - this trend has been making rounds on TikTok for a few weeks. Find a clever way to hop in asap.
New Singles:
"This Is Why" - Paramore
"Mistakes" - 24GOLDN
"Celestial" - Ed Sheeran
"Nothing Changed" - Quavo
"Besos Moja2" - Wisin & Yandel, Rosalia
"Sober" - YG ft. Roddy Ricch & Post Malone
New Albums:
Entergalactic - Kid Cudi
Cool Down - Yeah Yeah Yeahs
Fossora - Bjork
The End, So Far - Slipknot
Frank Ocean removed all posts from their Instagram. Fans are wondering what this could mean. Anticipation for new music from the artist continues to grow.
Trevor Noah announced he's leaving the Daily Show. Here are highlights from his seven-year run!
Kanye West updated his Instagram profile picture to a photo of Kris Jenner, with thoughts of "peace and respect" and to "change the narrative". This comes after a very public, month-long feud.
Kid Cudi revisits melodic love song, Entergalactic by releasing a full 15 track album and a 92-minute animated Netflix special. The artist dedicated this project to the late fashion designer Virgil Abloh.
Thanks for reading! Today’s issue was created by Janel Ilagan and Steph Caruso. Want to subscribe? Reply to this email to get on this list.