#unfriend: Twitter users are sharing their reason's for 'unfriending' someone with tweets ranging from serious self-care secrets, political lamentations to general silliness
How brands can jump in: Join in and remind Twitter users what they've done to be unfriended by your brand in a self-deprecating way, but be mindful to not alienate your audience when considering this trend.
#NationalRollercoasterDay: Today is national rollercoaster day! Twitter users are joining on this trend both figuratively and literally, describing physical and metaphorical rollercoasters they experience every day
How brands can jump in: Join in and highlight a 'rollercoaster' moment users of your brand experience and try to focus on net positive experiences, but don't be afraid to be self-deprecating. Consult with your team prior to joining this trend.
English - Red/Blue: Twitter users are continuing their conversation around which color notebooks align with specific school subjects
How brands can jump in: If your brand speaks to back-to-school or nostalgia, jump in with content around where you land on the debate, considering VBL colors where possible
no one is more optimistic....
What it is: in this trend, Twitter users are starting off tweets with 'no one is more optimistic' followed by a descriptor of an individual and or event that centers on the human experience. Users are, as expected, joining this trend both seriously and un-seriously giving you a myriad of ways in depending on your TOV.
How brands can jump in: What's a 'feel-good' moment associated with your brand? Highlight consumer truths in ways that center the human experience positively to engage your audience around this trend.
Examples: 1, 2, 3
Urgency level: While this trend has recently popped up again, it will likely outlast the final days of the chaco-taco (rip)
Who they are: Austin Millz is a Harlem-born DJ and musical artist who's recently risen to fame via social media for his 'flips' of popular oldies and new songs alike
Why we love them: Through combining fast-paced video content optimized for Reels/TikTok, music jams and tapping into nostalgia, Austin has captured the internets attention and leveraged a record deal because of it..
Everything you need to know about the social culture around New York's new 'Dimes Square'
How Does One Song Have 24 Writers?… and Other ‘Renaissance’ Controversies
Almost 50 years after Sacheen Littlefeather made headlines for refusing Marlon Brando's Best Actor award in 1973, the Academy has formally apologized for the mistreatment she experienced.
The series finale of 'Breaking Bad' follow up 'Better Caul Saul' aired last night, with twitter users sending off the show in style.
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