Draymond: Draymond Green is an NBA Player that is trending for fouling opposing player, Damatas Sabonis but perceivably stepping on his chest. Twitter is filled with memes surrounding the flagrant foul.
Tax Day: Today is the deadline for Americans to file their taxes with the Federal and State governments and naturally, Twitter users are taking to the space to post relatable feelings about whether or not they owe money or they're getting money back.
How brands can jump in: As a shared experience, users find community in the annual task of Taxes. Brands can jump in by joking around with terms related to taxes such as "dependents, write-off, refund, deadline" etc.
Holocaust Remembrance Day: Today is the annual day of Remembrance of the atrocities that took place during the Holocaust.
"If you see this drop your villain pic"
What it is: In this trend, Twitter users are posting a selfies that summarize their "villains eras" and urging others to do the same. Trends that capitalize off of humans need to feel apart of something often find quick success, as shown with this one. Also, the usage of the term "eras" on social media has been popularized in the past year as communities identify with having different phases and labeling them as such.
How brands can jump in: Brands can use this trend to insert their own images of old school logos, most liked flavors or a pictures of your brands mascot to lean more into that humorous vein of the actual trend.
Examples: 1, 2, 3
Urgency level: We’ve been seeing a rise in evergreen prompts on Twitter recently and this one falls right into that category. Feel free to keep it in your back pocket for a time when it’s needed.
Who they are: Indya B. is an upcoming content creator that creates cinematic introductions that sets her vlog apart from the everyday creator. Her content has a theatrical quality to it that makes you feel like you're watching your favorite shows. Taking notes from mini Lizzie McGuire and 90's animated shows like "As told by ginger", Indya's content elevates otherwise mundane TikTok's in a whimsical and aesthetic pleasing way.
Why we love them: We love this creator for her innovation on the platform and successfully breaking through the "noise" that can drown even the most seasoned creative thinker. In this world of ever-changing social media trend and algorithms, successful creators are forced to have a always on and always shifting mindset and Indya has shown just that.
Shauntay, you STAY! ✨ The legendary Sasha Colby wins Season 15 of Ru Paul's Drag Race 👑
Fashion house, Saint Laurent is set to launch it's very film production company. 🎥
Is love on the horizon for our OG High School Musical Sweethearts? Zac Efron is now following Vanessa Hudgens👀❤️
Thanks for reading! Today’s issue was created by Kalifa Washington and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.