#SummerSolstice2022: Today marks the longest day of the year, meaning it's ✨officially✨ summer and the Twitterverse is celebrating!
How brands can jump in: How is your brand celebrating the start of summer? What are they getting into on the longest day of the year? Either way, it's good to celebrate the start of the season!
Beyoncé: The queen blessed us last night with an absolute BOP. Bey released a single "Break My Soul" off her new album "Renaissance" and the internet has been making memes and celebrating since the song dropped.
How brands can jump in: While most brands cannot mention Beyoncé's name or use the album's hashtag, there are some ways to celebrate, you just have to get a little creative! Maybe it's using a line from the song or referring to Beyoncé as one of her nicknames. Give the song a few listens and get inspired!
#NationalSelfieDay: Time to whip out that front camera and find your best angle! People are celebrating the day by posting a cute selfie or even funny selfies of their pets.
How brands can jump in: If your brand or brand mascot were to take a selfie, what would it look like? Maybe they're doing the high-up angle with the 0.5 zoom on or maybe they just love the classic mirror selfie. Post a pic to celebrate!
It's summer... life is good.
What it is: In this trend, users are setting the scene of a memory where they remember life being good. The tweets usually start with "It's summer (enter year here)" and end with "life is good." Tweets range from references to music that came out during that year, sports memories, and even certain food they associate with a good memory.
How brands can jump in: This is a continuation of the recent trends we've seen of romanticizing the past. For brands, what picture can you paint when life was good? Maybe it was a time when the whole fam enjoyed your product together or maybe it was a time when an old product was in-stores. Plenty of ways in with this one!
Examples: 1, 2, 3
Urgency level: Just like iced coffee, this one hits different in the summer. Best to use it sooner than later!
What it is: What works on TikTok? Absurdist art that sparks curiosity and conversation. This week, TikTok user and artist Ali Sapgnola has transformed her toilet into a giant chia pet, outraging and dazzling users. In just seven days, her once white commode has sprouted green and earned her 6.4M views in under one week.
Why we love it: Viewers tuned in daily to watch the growing process, following this weird internet science experiment. Sapgnola created a community through her art, giving viewers something to look forward to each day. This is a weird and wonderful example of how a series works on TikTok, where curiosity and suspense fuel engagement.
Kevin Fiege teased details about Phase 5 of the Marvel Cinematic Universe.
Here's the best of Draymond Green being petty after winning his fourth ring.
The NBA Draft is Thursday - time to look at every mock draft.
World swimming’s governing body has banned transgender athletes from competing in women’s events.
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