#NationalBookDay: Twitter users are taking time to celebrate national book day by sharing their favorite titles, recent reads, and more
How brands can jump in: Time to become the author or main character! Build a story with your fans about your brand or tell fans how a book would have been better with you in it! Be mindful of this trend. Make sure it fits your TOV and carefully watch personification and usage of existing IP, be sure to check with your team before activating on this trend.
#VenmoMe: Venmo is back with their giveaway, this time targeting music fans who they plan to gift with $10k
How brands can jump in: Jump in if your calendar includes any music festival creative, or if you speak to those audiences, consider centering your brand as part of the festival experience where possible.
FBI: Former President Trump announced yesterday evening that through a Federal search warrant, the FBI executed a raid of the Mar-a-Lago property.
me and who???
What it is: In this trend, Twitter users are (both sarcastically and completely seriously) sharing situations they wish to enjoy with the company of a significant other, typically accompanied by a picture.
How brands can jump in: Jump in and personify your brand further by reflecting audience insights back to your fans, asking them to join 'you' for an experience - ensure to consider inclusivity and consult your team prior to joining this trend as visuals may be necessary for this trend. And remember, it's okay to be unserious.
Examples: 1, 2, 3
Urgency level: This one is very evergreen and will last a while, keep this one locked away if need be.
A Creator We Love
Zachariah Porter: A rising tiktok star whos garnered a massive fan base by being hilarious, open and honest. His self-deprecation is humorous and enlightening and his audience connects with the grounded nature of his content. Zachariah's content normalizes the human condition in all ways while being fast-paced and viable on multiple platforms.
Why we love them: His comedic tone and ability to interweave branded messaging organically in an engaging way makes him a creator to watch moving forward.
HBO's 'Hard Knocks' makes it's seasonal debut tonight as it follows the Detroit Lions
Olivia Newton John passed away yesterday at the age of 73
SF Gate explores what it's like to possess a $2k music festival pass
Britney Spears and Sir Elton John have confirmed their collaboration single and everyone is freaking out
Thanks for reading! Today’s issue was created by Evan Brown and Shelby Jacobs. Want to subscribe? Reply to this email to get on this list.