Denim Day: Today, millions will wear jeans with a purpose, support survivors, and educate themselves and others about all forms of sexual violence.
What brands should know: Do not act on this. Be aware that the topic has a serious tone and you may see some heavy content around this subject!
Administrative Professionals: Today is Administrative Professionals Day! Today, users are thanking, recognizing, and celebrating administrative staff in their offices.
What brands can consider: Don't see a way in for trending content today? Maybe the better move for your brand is to make some meaningful thank-you content for your administrative team/staff. Feel this one out!
this is so Frog and Toad
What it is: In this trend, Twitter users are identifying iconic duos, whether that's a couple, close friends, or a rumored/desired pairing of characters (both fictional and non). Users are selecting photos of their couple and pairing them with either a quote from Frog and Toad, a reference to the story, or by straight-up writing "this is so Frog and Toad," "this is Frog & Toad coded," or another way of insinuating a relation to the classic story.
How brands can jump in: Does your brand have a mascot with an iconic pairing? Maybe you're really close with another brand/a sister brand in a portfolio. Maybe your product has a classic pairing (peanut butter and jelly) and you can play off of that. Find a quote from the original Frog and Toad story to pair with an asset, call you and your pairing "so frog and toad coded," or be clever and find a new way in! It isn't for every brand - because there is a connotation of same-sex love - but it's pure and you can help keep it that way! :-)
Examples: 1, 2, 3
Urgency level: HOT! The new Apple TV+ show just announced its release (4/28) so this is relevant right now.
Kiss, Kiss!: 4/26, Netflix
Workin' Moms: S7: 4/26, Netflix
Sharkdog S3: 4/27, Netflix
Frog and Toad: 4/28, Apple TV+
Headless Chickens: 4/29, HBO Max
Are You There God? It's Me, Margaret: 4/19, Theatres
Big George Foreman: 4/28, Theaters
Here's why you might hear the term "babygirl" in reference to Hollywood... men.
I'm still obsessed with the new Rat Czar in NYC.
MSNBC details "how Bud Light made its true feelings about Dylan Mulvaney depressingly clear.
Thanks for reading! Today’s issue was created by Ryan Benson and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.