Oscars: Twitter users are sharing their opinions, memes, and everything in between on last night's 95th Academy Awards.
How brands can jump in: Is your brand a movie buff? The Oscars take over the feed every year with many angles for conversation. Whether you're showing support for a win, or owning a meme-worthy moment, join your audience in light-hearted conversation.
Michelle Yeoh: Michelle Yeoh's name dominates the internet as users celebrate her historic win as the first Asian Woman to win Best Actress in Leading Role at the 95th Academy Awards.
How brands can jump in: There are many ways to illude to the historical impact of last night's win without mentioning the actress's name directly. If your brand has ties to the Oscars, play it safe as you celebrate Michelle (and EEAAO cast) by keeping the sentiment neutral and inclusive.
HSBC: Finance twitter is discussing how HSBC has stepped in to purchase the U.K. arm of collapsed tech startup lender Silicon Valley bank.
you're joking
What it is: In this trend, TikTok users are highlighting funny (but relatable) realities about everyday life/situations with audio that says "you're joking.....you're joking." In this format, users are mouthing the audio, and adding their "truths" as text overlay.
How brands can jump in: This is a low lift trend that brands can dive in on in a few different ways. Staying true to the trend, you can highlight a funny and relatable consumer behavior, share a hot take, or use this format to make an announcement. Considering this is UGC audio, creators should replicate it using a TikTok audio filter.
Examples: 1, 2, 3
Urgency level: 🔥 This trend is pretty new with most content going live in the past 48 hrs. Jump in now for maximum engagement.
Monday: National Good Samaritan Day, National Napping Day, Nutrition and Hydration Week
Tuesday: Pi Day, Celebrate Scientists Day, National Potato Chip
Wednesday: World Essential Workers Day, National Peanut Lovers Day, Ides of March
Thursday: National Close the Gap Day, Companies That Care Day, National Artichoke Day
Friday: St. Patrick's Day, National Corned Beef and Cabbage Day, National Preschool Teacher Appreciation Day
Saturday: National Corndog Day, National Sloppy Joe Day, Global Recycling Day
Sunday: Pretzel Sunday, National Anonymous Giving Day, National Let's Laugh Day
Monday: Spring Equinox, World Flour Day, National Ravioli Day
Michelle Yeoh makes history with Best Actress win
Ke Huy Quan is a national treasure!!!
Marcel x Thom Browne is the pairing we didn't know we needed
4 Oscar Voters reveal their ballot picks 👀🏆
Thanks for reading! Today’s issue was created by Nicholas Ashkenis and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.