Adam Duvall: The baseball player has signed a deal and is joining the Boston Red Sox.
How brands can jump in: Is your brand in the sports community or based in Boston? This news is lighting both communities abuzz with chatter. Join in on the conversation and share your excitement for the 2023 baseball season.
Rebel Moon: The first glimpse of Zach Snyder's new Netflix film dropped this morning.
How brands can jump in: Though the movie doesn't release till December, the very vocal Snyder fans are very excited and already discussing the film. This one is for awareness unless you play in the movie/television space. A word of caution: The Snyder fans can be aggressive on Twitter so be cautious!
Reasons Why I Regret....But I Don't
What it is: People are posting their crafts, decisions, vacations, and more and captioning it with "Reasons I regret doing x" but then there's no reasons because there are no regrets. The video then shows how amazing their experience or item is.
How brands can jump in: What's a way to talk about how your brand is the best? What's a truth that your audience will love and would have no regrets about? Is there a hobby or craft your brand persona would get involved in that's relatable to TikTokers? Think about the best way in that feels truthful to your brand but also accessible to a general audience.
Examples: 1, 2, 3
Urgency level: Medium: This is a fun, but evergreen trend! The language is platform first so when you're ready to launch you'll still be relevant.
Hunters: Streaming Now, Prime Video
Servant: Friday, AppleTV+
Your Honor: Streaming Now, Showtime
Bake Squad: 1/20, Netflix
Poker Face: 1/24, Peacock
Missing: 1/20, Theatres
Jung_E: 1/20, Netflix
The Son: 1/20, Theatres
The Drop: Streaming now, Hulu
Let's reflect on the best memes of 2022. 😌
Watch the full scene of Oscar frontrunner for Best Song, Naatu Naatu and practice your choreography.
Shakira starting a family feud. 👀
Fritz and Fiona videos on IG are the vibe.
Thanks for reading! Today’s issue was created by Myles Daigneault and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.