NFL is BACK: Twitter users are celebrating the return of the NFL season as the Rams and Bills get set to kickoff tonight
How brands can jump in: Is your brand in the sports space? Jump in and wish your favorite teams/players good luck tonight (consult with your team before mentioning specific players/teams by name) or make a silly little pun using football iconography and fall
#StarTrekDay: Twitter Users are discussing Star Trek in advance of today's 12pm PT event in which they share what the show/movies have meant to them over the years.
How brands can jump in: Jump in if your brand has previously established a fandom here, or is a stakeholder in film/TV. Ensure to consult with your team before joining this trend.
Queen Elizabeth: The queen is under medical supervision, with doctors concerned for her health, Buckingham Palace said on Thursday.
What brands should know: Continue to monitor the situation as this is ongoing & consult with your teams on best practices here.
Memphis: Police confirmed four dead, and 13 injured following multiple shootings across the city last night.
What brands should know: Continue to monitor the situation as this is ongoing.
what i need right now: hugssssss
What it is: In this trend, Twitter users are mostly tweeting the base format of this trend as seen in the example, where the ‘s’ continue into something beyond just a hug. This is a light, simple, and aesthetically engaging format that provides little room for improvisation. However, 7-Eleven showed that this trend can be ownable for brands in the space.
How brands can jump in: Jump in and join those calling for more hugs, or keep it light with ownable puns that center your brand experience. Don't be afraid to reflect consumer insights back to the audience as part of this trend, but remember to keep it simple.
Examples: 1, 2, 3
Urgency level: Like your pasta water, this one is still heating up but could also boil over at any moment -- just keep an eye on it for now
What it is: Twitter Marketing explored a deep dive into the evolving world of real-time, limited offer, e-commerce. With the capabilities of new platforms, it's easy to deliver products to fans for purchase in as many as 3-4 clicks. Furthermore, by releasing these products in real-time, you leverage the conversation while it may be at its peak. Consider e-com as part of any large activation as a means to drive hype and awareness, as well as long-term brand affinity following the activation.
What we can learn: Given the quick-turn nature of this, limited # of products, simplicity of the product is key if quick-turn execution is the end goal. However, e-commerce can also be planned out methodically and presents a unique opportunity within social platforms currently carrying e-com capabilities from a content perspective, as it's never been easier to create engaging 'pseudo' campaign imagery. Brands should always consider specialty items as scarcity is endemic to the internet, easily understood, and hype is typically accepted — but you will have to do some groundwork to establish your brand in any niche community you're hoping to reach.
BTS’ ‘Permission to Dance on Stage’ Los Angeles Concert Is Now Streaming on Disney+
Julia Roberts reminds us of a simpler time when the '90s were inundated with Rom Coms
Harry Styles just addressed the rumor that he spit on Chris Pine (gasp)
Everything you may have missed at Burning Man.
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