
A missile struck parts of Poland, a NATO territory, yesterday during the ongoing conflict between Russia and Ukraine. Immediate reports revealed the missile was Russian-made, but continuing developments are showing that the missile may have been launched by Ukraine.
What brands should be aware of: This situation is complex and ongoing, so be aware as you approach the feed today.
Twitter 2.0: Elon Musk emailed his remaining staff today with an ultimatum. Work long, hardcore hours to build the next version of Twitter or take 3 months severance.
What brands need to know: Not an actionable trend, but surely something to keep on your radar.
Trump: Twice-impeached former President Donald Trump has announced his bid for office in 2024.
What brands should be aware of: Again, not an actionable trend, but keep this on your radar as well.

Texts With My Name
What it is: TikTok users are screenshotting texts with their name in it, throwing them into a carousel, and adding this sound (which isn't necessarily brand friendly), and that's the trend! Cute, right?
How brands can jump in: Brands can totally get in on this trend if they use a different sound. The trend is definitely doable, especially for brands with an individual personality. Think about what other brands would text to yours, or what your boss would say about your social posts. The opportunities here are endless!
Examples: 1, 2, 3
Urgency level: The trend is starting to gain steam, so act sooner rather than later!

The Sex Lives of College Girls (S2): 11/17, HBO Max
The Cuphead Show! (S3): 11/18, Netflix
Ziwe (S2): 11/18, Showtime
The Great British Baking Show (Holidays): 11/19, Netflix
Elton John Live: Farewell From Dodger Stadium: 11/20, Disney+
Bones and All: 11/23, theaters
Devotion: 11/23, theaters
Strange World: 11/23, theaters
Disenchanted: 11/24, theaters

This beautiful timeline depicts the absolute burn down of twitter over the last two weeks, all through screenshots on the platform itself.
Someone spent more than seven times what I spent on college just to buy Steve Jobs' crusty old shoes! Weird!
A TikTok user preserved a bag of flamin' hot Cheetos in a sarcophagus that is intended to be opened in 10,000 years. I'll have what he had!
This British dog literally turned himself into the police after he ran away. They even have the video to prove it!
Thanks for reading! Today’s issue was created by Ryan Benson and Aubrey Burrough. Want to subscribe? Reply to this email to get on this list.


