#MsMarvel has dropped on Disney+ and fans are reacting all over Twitter celebrating this fun, fresh series, providing a positive representation of a Muslim superhero.
How brands can jump in: Does your brand love comics, superheroes, movies/TV? This is a great opportunity to engage with audiences who are once again energized by the current slate of Marvel/Disney+. If you don't want to call it out by name, find other ways to discuss representation in media.
#BTSComeback2022 is trending via the BTS Army along with several other hashtags about their impending album drop tomorrow.
How brands can jump in: If your brand skews to a younger audience, is playful, or lives in the music space, this is a fun opportunity to interact with some of the most passionate and active Twitter users out there.
#PBPitch is back! People are pitching their picture book ideas today. This is an opportunity for new authors to share their literary dreams and imaginative worlds on social media to jumpstart their careers.
How brands can jump in: Brands can use this opportunity to source talent and see creatives you may want to collaborate with. We don't need to take up space in the pitch and hashtag itself, but this is definitely a good trend to keep eyes on.
When you get that F- on your Bechdel Test
What it is: Writer Hanna Rosin decided to sound off on Twitter that Fire Island on Hulu shouldn't be given a pass on failing the Bechdel test. She claims it receives an "F-" for having one "drab lesbian stereotype" surrounded by "cute gay Asian boys." Naturally, people are clapping back in a sassy way by tagging other pieces of media that would get an "F-" on the Bechdel test. Responses have ranged from serious examinations of the need for this kind of analysis, to sassy screenshots from gay-centric content stating things like "They got an F- on the Bechdel test."
How brands can jump in: If your brand is queer-centric, focused on the TV/film/media industry, or has a known history of supporting LGBTQ+ individuals this could be a good opportunity to highlight some queer male-content or engage with audiences in a comedic way.
Examples: 1, 2, 3
Urgency level: As the outrage machine goes, this will likely pass within the next couple of days. Jump in while you can!
What it is: Dunkin' recreates the proverbial phrase "is the glass half empty or half full?" by using Dunkin' iced coffee and asks its audience to pick their Monday mood: Optimist, Pessimist & Realist
Why we love it: Dunkin' joins in with simple yet effective spin on this philosophical question by just replacing a "glass" with a branded cup. Most users can identify as an optimist, pessimist or realist which makes this content highly relatable and engaging. Consider how your brand might implement a product or service into everyday expressions that your audience could find relatable!
Titanic is back on Netflix and has flown to the top of the trending movie chart. Still iconic 25 years later.t is.
Looking for some fab Pride fashion? These 36 Queer-Owned Businesses all sell Pride-ready clothing to make sure you look your best.
Coming off of a Grammy nomination this year, ABBA is trending on Tiktok with people creating content using a sped up version of "Angel Eyes." Their reign continues.
Spotify is dragging us with suggested playlists like this as we prep for Sunday's Tony awards.
Want to subscribe? Reply to this email to get on this list.