
Kendrick: The rapper surprise dropped a new song, "The Heart Part 5," ahead of his new album Mr. Morale & The Big Steppers, released on 5.13.
How brands can jump in: If your brand has a history of supporting different artists in the music industry, join the community in the excitement over his new album.
Kentucky Derby: In one of the biggest upsets, Rich Strike beat 80-1 odds to win the 148th Kentucky Derby.
How brands can jump in: While the Kentucky Derby is over, your brand can still jump into the conversation by sharing highlights or comments on the winners.
The Multiverse of Madness: The newest movie in the Marvel Cinematic Universe (MCU) featuring Doctor Strange came out on Friday. Marvel fans are still buzzing as more people see the movie.
How brands can jump in: If your brand has been part of the Marvel community, this is a perfect opportunity to jump in and discuss fan theories! For everyone else- be careful on Twitter. Spoilers are everywhere!

You Can Only Like This Tweet If
What it is: For this trend, Twitter users are starting their tweets off with "You can only like this tweet if," followed by something they might have in common with another person. Examples include liking the same sports team, food, or even actions they took that day like flossing or working out.

How brands can jump in: This might be one of the easiest trends to jump in! All you need to do is find one thing about your brand that users can relate to. For example, binging all of a season's episodes or hiding the snacks away from the kids. There are so many ways to hop on this trend. Your imagination is the limit!
Examples: 1, 2, 3
Urgency level: This trend is as spicy as mayo, you'll be able to hold onto it for awhile.

Monday: National Moscato Day
Tuesday: National Mental Health Awareness Week
Wednesday: National School Nurse Day, National Twilight Zone Day
Thursday: National Nutty Fudge Day
Friday: National Apple Pie Day
Saturday: National Dog Mom’s Day, National Miniature Golf Day
Sunday: National Chocolate Chip Day
Monday: National Mimosa Day, National Barbecue Day, National Sea Monkey Day

Coffee- but make it ✨sparkling ✨
If you spend your free time looking at MCU fan theories this subreddit is for you.
If like me you're terrified of a blank page, this writing app could be the cure.
Think you know movies? Test your knowledge every day by guessing what movie a scene is from.
Want to subscribe? Reply to this email to get on this list.

