Thailand: Twitter is reacting to police reports that say more than 30 people have been killed in a shooting at a child care center.
Lesbians: A Twitter user prompted followers to see how their phone automatically finishes the sentence "Lesbians are..."
What brands can learn: While we don't recommend brands participate in this particular trend, it's worth keeping in mind this tweet format to prompt discussion amongst your own followers.
#NationalCoachesDay: Twitter's celebrating all the coaches in their lives today.
How brands can jump in: Do you or your audience have a coach worth celebrating? Share some love with them today.
mixed media tweets
What it is: Twitter unveiled another new platform update yesterday. Users will now be able to post tweets that mix photos, gifs, and videos (previously you could only post one asset type at a time). As with any new platform update, users are having fun experimenting with the form. Right now, the most popular iteration is bringing back the pope meme to showcase iconic examples of pop culture (see here: 1, 2, 3).
*Note: Check out this tweet on Twitter to get the full experience
How brands can jump in: While we don't necessarily recommend brands jump into the pope iteration of the trend, we do encourage brands to play with the format to show off aspects of themselves in a humorous way. Is there a photo you're reacting to? Is there a fun trick of the eye you can pull with a photo transforming into a video? This one is extremely open-ended so lots of room to have fun here.
Examples: 1, 2, 3
Urgency level: Both hot and evergreen. Jump in now to get in on the experimentation phase or keep this one in your back pocket as a standard platform feature.
A tablecloth the Beatles doodled on was stolen 56 years ago. It’s resurfaced — and is about to go up for sale
Christian Bale broke down his most iconic characters for GQ.
Check out Rita Ora’s incredible London home in the latest AD tour.
Thanks for reading! Today’s issue was created by Steph Caruso and Evan Brown. Want to subscribe? Reply to this email to get on this list.