#JobReports: The US jobs report for January is in. Payrolls increased by 517,000 (vs. estimates of 188,000) and the US unemployment rate falls to 3.4% (vs. estimates of 3.5%).
#WearRedDay: February 3 is National Wear Red Day to raise awareness about heart disease. Twitter users are sharing selfies wearing red in support of the American Heart Association.
What brands should consider: Twitter users are using this to spread awareness, brands should be mindful before hopping into the conversation.
proof that not everything can be an album cover
What it is: Last year, we saw a trend called “Everything Can Be An Album Cover” where people took random photos of anything and everything to prove that any photo can look cool as an album’s artwork. This year, the trend is being flipped, with people taking even more unhinged photographs, in order to prove that in fact, NOT everything works as an album cover.
How brands can jump in: Jump into this trend by taking some unhinged photos of any of your products, your brand mascot, or your social media manager. The more unhinged the better. You can share the photos as the album covers or you can share a video showing the process of the photoshoot. Just add a caption or text to your video that says “proof that not everything can be an album cover.” You can also use the TikTok template of this trend but we recommend staying away from it to make sure all brands are able to jump on this trend.
Examples: 1, 2, 3
Urgency level: Hot! This trend has been heating up over the past week. Jump on it now before it goes away.
New Singles:
"Internet Trolls" - GloRilla
"X SI VOLVEMOS" - KAROL G, Romeo Santos
"Eye Know" - De La Soul, Otis Redding
"Boy's a liar Pt. 2" - PinkPantheress, Ice Spice
"Like A Saviour" - Ellie Goulding
"La Fórmula" - Maluma, Marc Anthony
New Albums:
My 21st Century Blues - RAYE
Heart On My Sleeve (Deluxe Edition) - Ella Mai
God Save The Teen - MOD SUN3
Songs At A Time Sampler - Morgan Wallen
Employee mishaps that have me scared to work. 💬
John Legend shared the meaning behind his newborn daughter's name. 🍼.
Knock at the Cabin is M. Night Shyamalan's best-reviewed film since Unbreakable. 🙌
Game of Thrones meets Avatar? Sign us up 👀
Thanks for reading! Today’s issue was created by the CTF team. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.