Tulsi: Twitter users are discussing politics at length today, with the most prominent subject being Tulsi Gabbard's recusal from the Democratic Party.
#NationalComingOutDay: Twitter users are celebrating National Coming Out Day by sharing their own stories around their sexuality and celebrating living their authentic truth.
What brands should know: Only consider engaging in this day if you have an established background in supporting the LGBTQIA+ community. Consider supporting and amplifying members of the LGBTQIA+ community where possible moving forward should your brand choose to activate.
steal their look
What it is: Users are creating satirical starter packs so you can dress like anyone on the internet. Posts range from serious to unfunny and typically exist on Instagram mostly, as seen in the below examples. Users are taking an outfit and deconstructing every part of it, listing the items out so that any user can 'recreate the look.'
How brands can jump in: Jump in and personify your brand packaging or hero item in a non-serious or serious way within your TOV. Discuss leveraging RTBs and LTOs with your team and consult legal before using any items which are not creative commons or owned by your brand.
Examples: 1, 2, 3
Urgency level: No rush. This format has been around since 2010 and while it's making its rounds again, it will likely always have a place on social.
Tom DeLonge, Mark Hoppus, and Travis Barker are reuniting for their first tour together as Blink-182 in nearly 10 years
MLB playoffs continue with the NLDS continuing today
Russia launched itsbiggest air strikes since start of Ukraine war.
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