
#NationalCameraDay: From professional to amateur photographers, people are taking to Twitter to share photos of their first/favorite camera or simply share photos they've taken recently.
How brands can jump in: This trend gives a cool opportunity to share some of your latest and favorite pics. Feel free to share some outtakes or give a glimpse at all of the amazing BTS pics you have in your camera roll.
#LOONA4thWin: LOONA fans are taking to Twitter to celebrate the K-Pop band’s 4th win at Show Champion.
How brands can jump in: If your audience is K-Pop stans, jump into the conversation by celebrating along with LOONA fans or share your excitement over the upcoming battles of Show Champion.
#Wimbledon2022: Twitter users are sharing their excitement over the beginning of the coveted tennis tournament!
How brands can jump in: If your brand talks about tennis or is big on sports in general, jump on this trend by sharing your thoughts about the matches.

What Is This
What it is: In this trend, TikTok users are using a screeching beat with the Time Warp Waterfall effect to mimic being "trapped" into something out of curiosity, with reference to the sound title "What Is This." Users are creating content around relatable life events, like dating and finances.
How brands can jump in: To highlight product offerings/ benefits, brands can jump in on this trend by creating scenarios where their product is positioned as the one "trapping" (i.e. "dry summer skin" trapped by "moisturizing lotion brand," "no sugar diet" trapped by "irresistible cookie brand").
Examples: 1, 2, 3
Urgency level: This trend became popular in May but has reappeared on the FYP, jump on it while it's still hot!

Westworld (S4): 6/26, HBO
Only Murders in the Building (S2): 6/28, Hulu
Baymax! (S1): 6/29, Disney+
Stranger Things (S4, Part 2): 7/1, Netflix
Endangered: 6/28, HBO
Shotgun Wedding: 6/29, movie theaters

Grab your poolside chair and chill next to this Golden Retriever living his best life napping in pure sunshine.
If you need a new mix to listen to while you're soaking up that Vitamin D, play this Summer Mix throwback and relax to Deep House.
Remember, sunscreen is your bestie — So learn how to pick the best sunscreen for your skin type here.
When you're done tanning, head inside and whip up a cooling Pina Colada with just 4 ingredients.
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