#FirstDayOfFall / Happy Fall / Hello Fall: Twitter users are celebrating the first day of fall!
How brands can jump in: Is your brand a fall fanatic? Jump into the convo with your love of scarves or your obsession with pumpkin spice. The time is now!
Northern Hemisphere is trending as users celebrate Autumn Equinox, where the sun is directly above the equator.
How brands can jump in: Maybe your brand likes astrology? Is your brand a geeky type that could get in on an equinox celebration? This one may not be for everyone, but could be good for more science-inclined voices!
Protests are breaking out across Iran after a woman died in police custody. She was arrested for "wearing an improper hijab." Videos from Iran show protesters attacking police and working together to defy their orders.
What brands should know: Do not act on this. Be aware of what you may see in the feed and understand some of it may be hard to watch.
Cheating: Adam Levine is the target of quite a few allegations right now that have become memefied. You may see memes in the format of Instagram DMs that he has allegedly sent to women outside of his marriage.
What brands should know: Don't act on this. Be aware that this is becoming a meme format and steer clear with your brand.
oh no I have [assignment] due at 11:59
What it is: In this trend, users are building tweets like "[type of student] students be like oh no I have [type of assignment] due at 11:59" where the type of student is an adapted area of study and the type of assignment is something applicable to that area of study. Tweets have been all over the board - innocent all the way to feisty.
How brands can jump in: This one takes some thinking, but there's likely an in for any playful brand. Think big - what area of study might your brand fall into? What specific assignment would your brand have if it were in school? You've got this.
Examples: 1, 2, 3
Urgency level: Act sooner rather than later - this one is heating up on Twitter but you don't want to be the last one to the joke.
What it is: Creator pay gaps are drawing more and more attention as the creator economy grows. TikTok has been under fire lately for underpaying its creators, which arguably creates the backbone of the app's mission. YouTube Shorts has promised to pay its creators 45% of incoming ad revenue to creators based on their share of views - considerably more than TikTok creators are seeing. This could lead to a migration of creators and change the landscape of TikTok, Reels, and YouTube Shorts - we'll see how this plays out.
What we can learn: Following the creators may be an integral part of social strategy. Keeping an eye on where these individuals go as pay rates change/fluctuate could be extremely vital to keeping your brand team's effort aimed at the right audience. Watch these stories and see what becomes of them - you don't want your brand to end up on an app with no creators.
Olivia Wilde has spoken. About the rumor that Harry Styles spit on Chris Pine, I mean. This is the story that keeps on giving.
A man wrote about a new Panda Express and clearly had never actually heard of Panda Express before. Plenty to laugh at here.
I just think this cat in a witch’s hat is very nice and festive.
Apparently, Kanye doesn't read! That's all
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