Valentines Day: Did you think it was over? People are still talking about how romantic their evenings were or how single they are and over the happy couples.
How brands can jump in: Chances are you already took your Valentine's moment, but if you have a humorous way in one day later then have at it!
Ohio: After the derailment of a train and a toxic chemical spill, concerns are escalating about potential health and environmental implications.
What to be aware of: Make sure you're sensitive to this ongoing conversation and the affected community.
Nikki Haley: The former governor has announced her presidential run for 2024.
What to be aware of: Stay clear of any political conversation or memes that stem from this.
Bffr....
What it is: Internet language is always evolving and a hot new reactionary response to something you disagree with is "bffr" standing for "be f*cking for real." The language is mostly self-explanatory but comes into play when users simply can't believe that people are saying certain things or reacting in a certain way to something.
How brands can jump in: If you're trendy and in with Gen Z, consider if this language fits within your social TOV for either CM replies or in-feed posts. Otherwise, this one is for understanding and awareness as you're likely to see it on your feeds.
Examples: 1, 2, 3
Urgency level: Warm-this is just evergreen internet language right now.
Perfect Match: Now streaming, Netflix
Wu-Tang: An American Saga: Now streaming, Hulu
Animal Control: 2/16, Fox/Hulu
Star Trek: Picard: 2/16, Paramount+
Hello Tomorrow!: 2/17, Apple TV+
Marvel Studios' Ant-Man and The Wasp: Quantumania: 2/17, Theatres
Of an Age: 2/17, Theatres
Unlocked: 2/17, Netflix
Swallowed: Now Available, VOD
New nightmare just dropped... 🐍
Ethan Hawke asked son for forgiveness for taking his shot with Rihanna. 😆
Listening to the most romantic songs of all time this week for the vibes. 🎶
Thanks for reading! Today’s issue was created by Myles Daigneault and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.