Happy 420: Users are celebrating this important day in cannabis culture.
What Brands Should Know: This unofficial holiday is widely celebrated. However, there are a lot of politics behind marijuana legalization and reform. DO allude to popular stereotypes or behaviors around the holiday i.e., increased appetite (munchies), red eyes, or excessive use of the color green. DON'T touch on policies or reform unless it ties in with your brand purpose.
BABY HONEY / Anna: Twitter users woke up to 5 leaked Harry Styles and One Direction songs. There is a lot of speculation if these are from the singer's upcoming album, or since old photos are circulating, if these are old unreleased songs. Regardless, fans already have them on repeat and are Tweeting the best scenarios to play each song.
How brands can jump in: Are these leaked songs best paired with your brand? Sound off as your way in with the Harry stans and 1D fandom!
#MoonKnight: 4th episode dropped today and fans are sharing their thoughts on the confusing ending.
How brands can jump in: Calling all MCU fans to chime in! Is your brand also confused by the ending? Share your thoughts with your audience.
Coastal Grandmother Aesthetic
What it is: This fashion trend has been taking over TikTok this month. It started with user, Lex Nicoleta coining the phrase "Coastal Grandmother" on her TikTok with over 10M views. This is to describe one's aesthetic who loves Nancy Meyers movies, nautical vibes, Ina Garten recipes, and cozying up with hot tea.
Then emerged the term "Coastal Chic" which is explained as the cool girl version with more youthful nuances. Users have been sharing collections of images that highlight what a C.G. would watch, eat, do and wear.
How brands can jump in: Does your brand fit the Coastal Grandmother aesthetic? Create a “How To” like a Coastal Grandmother; anything from snacking, watching TV or even self care. If your brand's TOV is funny, use this opportunity to create a spoof! Videos of the trend have been paired with various songs and sounds which gives your brand a lot of freedom. The example above is paired with a humorous sound by user, hellotefi, and can be used with this trend or kept in your back pocket as evergreen.
Examples: 1, 2, 3
Urgency level: Wear your oven mitts, not because a C.G. would, but because this trend is scorching! 🔥🔥🔥
Old Enough: Now available, Netflix
Russian Doll S2: 4/20, Netflix
Oprah + Viola: A Netflix Special Event: 4/22, Netflix
Ru Paul's Drag Race S14 Finale: 4/22, VH1
Selling Sunset S5: 4/22, Netflix
The Simpsons: When Billie Met Lisa: 4/22, Disney+
The Bad Guys: 4/22, movie theaters
The Unbearable Weight of Massive Talent: 4/22, movie theaters
How an inside joke between high school friends became a holiday for cannabis culture. Here's a history lesson on the origin of 420.
Netflix's show Old Enough! inspired these recounts of Summers spent in Tokyo and how their parents instilled responsibility and independence similar to what's seen on the popular show.
Shawn Mendes shared a relatable excerpt from his cellphone notepad last night. Think the 20 year old version of "teenage angst", where it feels like one is either flying or drowning.
End of an era for Kid Cudi and Kanye West who have been collaborating since 2010. Cudi said the two no longer friends, and their upcoming song which was recorded a year ago will be their last.
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