#TonyAwards: Twitter users share and discuss their favorite moments from the 76th Annual Tony Awards.
How brands can jump in: If your brand is invested in Broadway happenings, here's your chance to join the Broadway fans in commemorating winners and appreciating some of the iconic performances from the evening. Ensure brand safety by avoiding calling out actors and shows by name.
Pulse: Today marks the 7th anniversary of the Pulse Nightclub Shooting in Orland, FL. Twitter users are honoring the 49 individuals who were killed with memories and a call to action to stop gun violence with hashtags #RememberPulse and #HonorThemWithAction.
White House: The U.S. White House is under scrutiny for displaying a PRIDE flag alongside 2 U.S. Flags on the Truman Balcony. Some Twitter users call this act "disrespectful," "unpatriotic," and a violation of the Flag Code.
and when the world needed [them] most...
What it is: Twitter users are bringing back cultural moments in true meme form. They share photos and videos of their favorite characters in TV and movies, reality stars, artists, or even old apps, with the caption "and when the world needed [pronoun] most... [pronoun] vanished." Tweets have all been humorous but earnest, as they call out something or someone who was wildly popular before disappearing from existence or mainstream media.
How brands can jump in: This is an always-on format that brands can easily utilize. Referencing an old menu item/product that was popular, or a [brand safe] viral moment involving the brand are two potential ways. This format is low lift and makes for great evergreen content!
Examples: 1, 2, 3
Urgency level: Low - this format circulates, and has resurgences from time to time. Feel free to save it for a rainy day.
Monday: National Loving Day, National Email Week, National Red Rose Day
Tuesday: Random Acts of Light Day, National Clay Week, National Hermit Week
Wednesday: US Flag Day, World Blood Donor Day, National Strawberry Shortcake Day
Thursday: Art Basel, National Nursing Assistants Week, Global Wind Day
Friday: US Open Golf Championship, World Sea Turtle Day, Youth Day
Saturday: National Eat Your Vegetables Day, National Nursing Assistants Day, World Juggling Day
Sunday: Father's Day, National Cherry Tart Day, National Go Fishing Day
Monday: Juneteenth, Animal Rights Awareness Week, Learning Disability Week
There was a shooting in an Annapolis, MD home last night.
The 2023 Tony Awards goes scriptless amidst writers’ strike.
Jennifer Coolidge IS the British GQ cover star we didn't know we needed.
Important Judy Greer career update!
Thanks for reading! Today’s issue was created by Nick Ashkenis and Katie Gans. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.