#NationalSandwichDay: Sandwich lovers are celebrating, and sandwich brands, like Subway, Panera, and Popeye's, are offering promotions in honor of the day.
How brands can jump in: Is your brand a food (or a foodie)? Take to Twitter to show your brand's love for sandwiches. Another way in is to banter with sandwich brands like the ones above!
This Keanu Reeves tweet: Twitter users are naming Keanu Reeves movies without mentioning John Wick or any Matrix films.
How brands can jump in: We recommend being cautious with using celebrity likenesses. This is a fun opportunity for brands who may be active on film Twitter. You can jump in on the replies to Reeves' filmography, or just fangirl over him.
Imran Khan: The former Pakistani prime minister, has reportedly been injured in a shooting attack targeting his supporters as they marched on the capital Islamabad.
What brands should know: Do not act on this. Be aware of the ongoing moment.
That Fletcher Meme
What it is: TikTok users are using these photos of Fletcher Quimby (from Disney's A.N.T. Farm) to show their reaction to someone asking them an uncomfortable question. The question may be "So if your ex texted you right now, you wouldn't respond?" It is a carousel of photos often accompanied by Just Wanna Rock by Lil Uzi Vert or My Humps by The Black Eyed Peas.
How brands can jump in: Your brand can jump in by making this your own. While we don't recommend using Fletcher's photos, many users are recreating the original TikTok video with their own photos and/or sounds. Is your brand asked the same question repetitively in the comments? Use this trend to poke some light fun at your fans!
Examples: 1, 2, 3 (**open these in the TikTok mobile app to view!)
Urgency level: HOT HOT HOT! Some users dressed up as Fletcher for Halloween and recreated this meme. It's at it's peak!
What it is: TikTok creators reinventing restaurant reviews with quick-yet-callous criticism. Restaurant reviews nearly disappeared during the height of the pandemic, but TikTok accounts like The VIP List and StephTravels NYC have gained virality for bringing them back in an unexpected way. They often give rapid-fire restaurant reviews on TikTok. The reviews are often hyperbolic and dramatic, but they bring in exactly what these creators are looking for: engagement.
What we can learn: These TikTok creators took something ordinary like a restaurant review and made it engaging for social media with dramatization. While Millenials may look to Yelp for honest reviews, Gen Z is looking to TikTok.
Additionally, TikTok users are not interested in ordinary content, such as subpar restaurant reviews. They want over-the-top, dramatic content to engage them on the umpteenth hour of scrolling TikTok.
LinkedIn try-hard may be obnoxious, but the joke is on us. The Rise of the Millionaire LinkedIn Influencer is real.
Direct-to-consumer fashion brands are using meme culture to appeal to young shoppers.
Hollywood's successful spooky season can thank Gen Z. 1 in 3 Gen Z adults have seen a horror movie in the past month.
The New York Times' 2022 Holiday Gift Guides are HERE!
Thanks for reading! Today’s issue was created by Katie Gans and Sophia Krivatsy. Want to subscribe? Reply to this email to get on this list.